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Our Guest Della Burns Della Burns is a seasoned communications and marketing professional with expertise in the healthcare, consumer products, education, and nonprofit sectors. She has experience across all functions: product and service launches, brand reintroductions, crisis management, internal and external relations, patient advocacy, and corporate social responsibility. Her clients have included Eli Lilly and Company, Sun Pharmaceuticals, Abbvie, Baxter, BlueCross/BlueShield, Johnson & Johnson, the Kraft Heinz Company, Brown-Forman and Beam Suntory. She resides in the Chicago area and proudly serves on the Executive Committee of the Board of Directors for the Crazy Horse Memorial Foundation in South Dakota. Questions asked during this episode: - Della, what makes a celebrity & brand relationship great? - What’s most important to brands when considering a celebrity engagement? And how does the agency fit into the equation? - How did you manage the process? What were the process parts? Deal point, contract points, negotiation, timing - What lessons have you learned? - What were some of your favorite deals and why? - Did you have any celebrity fails? What were the takeaways? - Advice for new practitioners who have never done a celebrity deal?

Connect with Della Burns Linkedin: https://www.linkedin.com/in/dellaburns/