Episode 6 - All Press Is Good Press
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Episode 6 - All Press Is Good Press
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Episode 6 explores the relationship between the Chief Security Officer (CSO) and the Chief Marketing Officer (CMO). My guest is Todd Lessem from Diakonos Management Solutions.
In our conversation, we emphasize the importance of collaboration, especially from a cybersecurity and risk perspective. We explore how these two roles can work together effectively, not only during incidents but also in routine operations.
Todd focuses on helping business owners grow their businesses through a data-driven approach, emphasizing top line revenue and bottom line cash flow growth. Todd also has a data business called The Data Miners, which specializes in data analytics, visualization, data migration, data hygiene, and financial planning for organizations.
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