You know what your product does, but every time you try to explain it, you ramble. This episode gives you a simple three-part template to explain your product in one clear sentence—no jargon, no feature dumps, just clarity.

One Sentence Product Snap Worksheet (5-8 min worksheet)

A 1-page worksheet with the template, prompts for each part, and space for two alternate versions.

→ Download here

Persona Kit ($19)

Define exactly who your product is for with triggers, motivations, and objections.

→ Get the kit

Kickstart Kit ($19)

Turn a fuzzy idea into a concrete product direction with a 1-page Product Snapshot.

→ Get the kit

1. Write your one sentence using the template: "This helps [who] do [what] so you can [outcome]." Be specific. Use simple verbs like "create," "track," "send," "organize."
2. Test it on someone: Read them your sentence. Ask "What do you think this product does?" If they can repeat it back accurately, you nailed it. If they look confused, rewrite it.

One metric: Can someone repeat your product back after hearing your sentence once?

If yes → You have clarity.

If no → Your sentence is still too complicated. Simplify it. Test again.

You'll know you have it when people nod and say "Oh, got it."

Clarity beats cleverness.

Use the template: "This helps [who] do [what] so you can [outcome]." Keep testing until someone can hear it once and explain it back. That's when you know it works.

Ship Something: The Unstuck Product Show helps founders turn stuck into shipped. Each week, we take one common product problem and turn it into a simple framework and a real action plan.

New episodes every Monday, Wednesday, and Friday.

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• Website: ProductKitOS.com
• Twitter (X): @SeanHiltos (founder, Product Kit OS)
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• YouTube: @ProductKitOS

Episode produced: January 2026

Hosted on: RedCircle