Episode 32: An Apology and an Essential Lesson: Don’t Fall into the Expert Trap Titelbild

Episode 32: An Apology and an Essential Lesson: Don’t Fall into the Expert Trap

Episode 32: An Apology and an Essential Lesson: Don’t Fall into the Expert Trap

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 A Note from the Host: Please accept my sincere apology for the audio quality on my end of this recording. Despite buying new equipment to improve the audio quality, I made a rookie mistake. I didn’t look at my own audio levels before recording and didn’t notice my four-year-old maxed out the volume on my mixer. Despite my best efforts to fix it in post-production, my audio is unfortunately quite distorted. Justin Hunsaker’s audio is perfect, and that is where the real value lies. I ask you to forgive my technical error and embrace the fantastic communication insights Justin shares. The lesson he delivers on clarity and audience focus is one I clearly need to re-learn!The Expert Trap: How Your Knowledge Can Sabotage Your TrainingHow do you go from being a software engineer to an executive communication coach? For Justin Hunsaker, it was realizing that the through-line of all success is communication.Justin, the author of Presentation Pitfalls, joins us to discuss his upcoming presentation at the Training Conference and Expo: “The expert trap: how knowing too much can sabotage your training and presentations”.The “expert trap” is defined as when presenters focus on their expertise rather than what their audience needs to learn, resulting in a message that never completely gets conveyed. Justin emphasizes that in communication, your audience comes first.Spock vs. Kirk: The Emotional vs. Logical VoiceJustin suggests everyone has two voices in their head: the Mr. Spock (logical, sequential, data-oriented) and the Captain Kirk (emotional, storytelling). The expert trap is relying solely on Mr. Spock.To avoid this, Justin recommends:* Start with a story to get emotional engagement (Captain Kirk).* Introduce facts and logic (Mr. Spock) to provide credibility and confidence that you’ve done the expertise work.* End with the story.This approach works because people buy with emotion and justify with logic. Storytelling is much more primal to the human experience than a sequence of facts, making information stickier.The Signal to Noise Ratio: Cutting the FatExperts often feel everything they know is important and needs to be included, but this creates noise that distracts the audience from the three most important facts they should remember.Justin and his partner’s four-part presentation framework includes Reduce Noise. If an expert can’t explain when a piece of information will be valuable to the learner, it becomes noise that should be put in a handout or an appendix. He advises using the military’s BLUF (Bottom Line Up Front) framework to flip a history-lesson approach upside down and lead with the most important answer.Tools for the Modern CommunicatorJustin is excited about how AI (Large Language Models) can help experts communicate better. He suggests asking a large language model to generate 10 analogies for a complex topic, allowing the expert to quickly select the most resonant one for their audience.The Platinum Rule of PresentationsJustin teaches that presentation design is a function of your audience, your purpose, and your setting—the presenter is not included. This reinforces the number one rule of training: It’s not about you.The 3F Framework for Instant PresenceAs a final tip, Justin shares the 3F Framework for leveling up your communication in just three minutes before any important conversation:* Facts: Write down the three facts you want your audience to remember.* Feelings: Write down the feelings you and your audience have going into the conversation.* Follow-ups: Write down what you promise to do after the conversation, and what you want your audience to promise to do.Key Takeaways* Audience First: The expert trap is focusing on what you know instead of what the audience needs to learn. The design of your training should focus on the audience, purpose, and setting—not the presenter.* Embrace Emotion: People make decisions based on emotion and justify them with logic. Start with a story (emotion/Captain Kirk) before providing data (logic/Mr. Spock).* Reduce Noise: Cut extraneous information that is only a “history lesson” of your journey. Use the BLUF (Bottom Line Up Front) approach to prioritize the most important answer.* The 3F Level Up: Spend three minutes before any meeting writing down the three desired Facts, the related Feelings, and the planned Follow-ups to increase your leadership presence.Justin Hunsaker’s Book and Contact:* Book: Presentation Pitfalls* Contact: Find Justin on LinkedIn (he’s the one with the book in the background!). Get full access to Lessons from Learning Leaders at lessonsfromlearningleaders.substack.com/subscribe
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