Episode 26 of the Retail Scoreboard delivers a full December 2025 Christmas and Boxing Day trading review, using anonymised data from 100+ Australian retailers to unpack how the peak period really performed.

This episode breaks down like-for-like growth across December, examining sales, units, transactions, margins and discounting to understand where growth came from — and where it didn't. While overall December sales finished up around 3%, the data shows a very uneven performance beneath the surface.

The discussion explores:

• Channel performance, with online delivering double-digit growth while standalone stores struggled to gain momentum

• Timing effects, including a late Christmas lift and a heavy reliance on Boxing Day to recover lost ground

• State-by-state results, highlighting softness across most regions and stronger outcomes in WA

• Discounting behaviour, revealing a clear two-channel strategy — markdown-led growth online and largely full-price trading in stores

• Physical retail pressure, with over half of physical stores recording a sales decline for the month

• Results vs expectations, showing that the majority of brands and stores missed their December targets

The episode closes by zooming out to a quarter and year-to-date view, reinforcing the structural shift toward online and the growing challenge of driving meaningful growth through physical stores during key trading periods.

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