Episode 25 : Entrepreneur Jordon Basurto!
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Episode 25 : Entrepreneur Jordon Basurto!
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Jordon Basurto is an entrepreneur, creative, and skydiving instructor whose path has been anything but linear. Raised in San Diego before moving to Idaho in his early teens, Jordon experienced loss at a young age when an immediate family member passed away from cancer. That moment reshaped his direction, pushing him to take ownership of his life early—earning his GED and moving to Lake Tahoe at 17 to chase snowboarding at a professional level. For years, snowboarding was everything. Winters in Tahoe, summers at Mt. Hood, competing professionally and living fully inside that world.
In his early twenties, Jordon made a pivot—returning to San Diego to study fashion and co-found a denim brand. While the product was strong, the experience exposed a gap that would later define his career: marketing and business strategy. That curiosity led him into sales and distribution, where—starting with almost no money—he helped build one of the larger distribution networks in North America. During that time, he became a stage trainer, speaking in front of audiences of 5,000+ people. The experience sharpened his ability to lead, communicate, and build teams at scale. From there, Jordon transitioned into online marketing, app development, and creative work behind the camera, eventually opening and running a studio.
But everything changed when he discovered skydiving. What began as curiosity quickly became a calling. Within a few short years, he became an instructor and eventually a drop zone owner, driven by a simple mission: to build a safe, professional operation that protects the culture and grows the sport the right way. Today, Jordon brings together creativity, leadership, and lived experience—proof that reinvention isn’t a setback, it’s a skill. Follow Amanda on Instagram :
@BackupBowler83
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@ResetandRisePodcast
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resetandrisepodcast@gmail.com
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