Episode 20: Business 101: Identity and Evolution in Business

How upgrading who you are being opens the field for aligned growth and lasting success.

In this episode of the Human Instrument Mastery Podcast, we explore how your identity shapes your business — and why true evolution comes from within.

Shimrit shares her personal journey of transformation: from musician to coach, through a profound healing crisis, early client work, burnout, and ultimately, a rebirth that came through upgrading her identity. Along the way, she reveals why business growth isn’t just about strategy, but about who you are being — the multidimensional self you choose to embody.

You’ll discover how every identity shift opens the field for new opportunities and clients, and why your growth — not your perfection — is what magnetizes the right people to your work. This episode blends teaching and story to illustrate how embodiment, resonance, and identity evolution create lasting business success.

To support you in integrating these insights, Shimrit also offers a free meditation and worksheet to help you embody the frequency of aligned attraction in your own business.

Timestamps:

00:00 Welcome to the Human Instrument Mastery Podcast

01:05 Introduction to Embodied Attraction

01:38 The Power of Embodiment in Transformation

03:15 Shi Naif's Personal Journey

05:02 The Shift from Music to Coaching

06:04 Overcoming Burnout and Embracing Growth

07:08 The Multidimensional Self and Future Identities

09:10 Final Thoughts and Free Meditation Offer

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