HIGHLIGHTS

01:22 Authentic conversations: Value discovery, value mapping, value confirmation

06:10 Revenue Acceleration Playbook: Resources and plays for team-based learning

15:52 Upcoming guided selling workflows and speaking to buyer's uniqueness

20:58 How to order Brent's Playbook

22:02 Rapid fire questions for Brent

QUOTES

09:11 "Whether you do it with our or support our book or you do it on your own is, honestly, every play you design that models this authentic journey will make you better."

12:13 "What questions, what content assets, what peer stories do I lead with? Could be discovery. How do I guide the buyer to their pain, what they care about. Could be how I end that first meeting. It could be how I structure my stakeholder meeting. How do I start the stakeholder meeting by recapping what my champion said?"

18:41 "At the end of the day, technology can help with personalization. It can guide us there but every individual is unique and you got to speak to their uniqueness."

24:38 "If you start with something you're passionate about, you'll kind of make it through the ups and downs. So I would start with something you're passionate about and then recognize it's going to take four times as long as you think."

Learn more about Brent and get his book in the links below:

• LinkedIn - https://www.linkedin.com/in/bkeltner/
• Website - https://authenticitywins.com/
• Amazon - https://www.amazon.com/Revenue-Acceleration-Playbook-Authentic-Marketing/dp/1774581019

Find out more about Steve and TIDAL by visiting the links below:

• LinkedIn - https://www.linkedin.com/in/stevenwschmidt/
• Website - https://www.risewithtidal.com/