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Jonny Zeller A lot of people can come up with great ideas. Jonny Zeller can do that with the best of them, but he also has the resources to actually bring just about any crazy idea to life. Toss in his curated network of best in class actors/musicians/influencers, and it’s hard not to want to jump on board. Zeller’s track record of running and selling a media company combined with his extensive experience spearheading projects for the world’s largest brands offers a unique perspective on the intersection of culture and content. His narrative work on a short film SCARS (based on a viral reddit.com writing prompt) has landed high praise at film festivals around the world and his work as 2nd Unit Director on the feature film DEADLY ILLUSIONS starring Kristin Davis, Dermot Mulroney and Shanola Hampton helped grab the coveted title as #1 film Globally on Netflix. When he’s not on the other side of the world crafting campaigns, you can probably find him hitting jumps on his snowboard, scuba diving (hopefully with no sharks around), or hunting down the best food in LA. If you ask nicely, he’ll probably share some of his secret spots… Questions Asked During this Episode: - Jonny, what’s a “storyverse architect”? - Cinematic transmedia/multiplatform storytelling – what is that and why is it important for brands? - How did you get into the business? Earn your chops & learn your craft? Who influenced you? - What drew you to the brand side of the business and what’s great about working for consumer brands? - You’ve worked with many celebrities. What are you looking for from the talent? What makes a great spokesperson? Examples? - Favorite campaigns? Any duds, and why? - What’s next on the creative horizon? What should brand leadership be considering over the next few years? - Advice for brand or agency executives to think about? - Share your thoughts about The Creative Coalition and why that’s important for everyone to support. Connect with Jonny Zeller: Website: https://www.jonnyzeller.com/ Linkedin: https://www.linkedin.com/in/jonnyzeller/ Twitter: https://twitter.com/JonnyZeller Instagram: https://www.instagram.com/jonnyzeller/?hl=en Facebook: https://www.facebook.com/profile.php?id=10231246 YouTube: https://www.youtube.com/@FilmMatters1