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What if the very dreams people call “delusional” are the ones that lead you to a life that finally fits?

This week I sit down with branding and business strategist Silvia Coco to unpack how multi-passionate creatives can stop shrinking to fit a label and start using strategy as a bridge from idea to reality. From refusing the box to designing goals that match your real capacity, this conversation blends honest stories with practical tools you can use today.

Silvia’s path runs from corporate communications to Parsons illustration to brand strategy, revealing how each pivot sharpened her gift for clarity. She shares why she left client-led design, how to reframe a job title as a conversation starter, and the simple definition of strategy that changes everything: the road you take from concept to done. We talk brand positioning, alignment, and the quiet traps that keep founders stuck even when they look “successful” on paper.

Silvia’s guiding word—intentionality—becomes a compass for multi-passionates: pick one theme, then express it everywhere through choices, collaborations, and content. We also trade podcast production truths, embracing the messy middle instead of chasing perfect timing. And we unpack “delusional to done,” a mindset that invites you to dream audaciously, select one strand, ship it, and let the proof power the next move.

If you’re ready to trade labels for leverage and fog for focus, hit play. Then share this with a friend who needs a nudge or leave a review to help more rebels find their road!

Connect with Silvia here:

www.lacreativa.ch
www.linkedin.com/in/silviacoco

https://www.instagram.com/iam_silvia/

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*Feeling stuck? Book a free connection call with me and let's see if I can help you disrupt your own status quo with a little coaching.*

Have you ever felt trapped by the daily grind and responsibilities, shrunk yourself to 'fit in' or followed the rules then realised they didn't bring you the success or happiness you'd been promised? Tick, tick and tick. My life had plateaued, my unused potential was wasting away and I felt powerless to change anything. I wanted to escape but instead of running away, I decided that ordinary is optional, and I could DECIDE to live authentically, put FUN back on the agenda and do more of the things that made me feel alive. This podcast is one of them and through these conversations I'd love nothing more than to be able to help you do the same!

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(PLEASE NOTE I'VE SINCE REMOVED TEEMILL LINKS HAVING CLOSED MY STORE)

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