Discipline, doing hard things, fitness, confidence, and personal growth drive Episode 69 of Crossroad Conversations. In this episode, the Lewis Brothers are joined by Jay Jones, a Marine Corps officer, endurance athlete, and performance coach, to break down why doing hard things on purpose changes how you show up in every area of life.

The conversation explores how physical discipline builds mental resilience, why confidence starts with keeping promises to yourself, and how fitness habits spill directly into business performance, leadership, and family life. Jay shares his journey from collegiate football to the Marine Corps, endurance running, and coaching athletes of all levels — from high performers to everyday people who just want to feel better and live longer.

They discuss why comparison kills progress, how starting small creates momentum, and why consistency matters more than motivation. From running in freezing temperatures to finishing races without medals, the episode reinforces a core belief: confidence is built by proving to yourself that you can do hard things, even when no one is watching.

The episode closes by connecting physical fitness to business success — explaining how confidence, discipline, and self-accountability directly impact leadership, decision-making, and the ability to inspire others by example.

TAKEAWAYS

• Doing hard things builds confidence that carries into business and life
• Comparison slows progress; consistency accelerates it
• Fitness discipline strengthens emotional control and decision-making
• Small daily habits create long-term momentum
• Confidence grows from keeping promises to yourself
• Motivation fades — systems and discipline remain
• Physical resilience builds mental resilience
• Leadership improves when you lead by example
• Comfort is the enemy of growth
• Progress compounds when you stay consistent

TIMESTAMPS

00:00 Doing Hard Things Becomes Addictive
00:58 Growing Yourself to Grow Your Business
01:55 Setting the Stage for a Big Year
03:18 Fitness Background & Early Sports
04:59 Transition to the Marine Corps
06:18 Learning to Run Under Pressure
07:40 Why Running Builds Mental Strength
09:03 Keeping Promises to Yourself
10:11 Building Next Level 360
12:10 Training Mental Toughness
13:08 Pikes Peak & Embracing Discomfort
14:23 Finishing Without a Medal
15:31 Doing Hard Things Removes Panic
17:40 How to Start Without Burning Out
18:56 Small Daily Goals Create Momentum
21:11 Be Where Your Feet Are
22:21 Starting the Day with Small Wins
23:02 Fitness Rapid-Fire
27:06 Why Most People Set Fitness Goals
28:54 Fitness Spillover Into Business
29:14 Confidence Changes Performance
31:04 Leading by Example
32:12 Helping Others Become Better
33:14 Training Athletes vs Everyday People
35:04 Setting a Date Creates Accountability
36:27 Embracing the Pain of Earning It
38:09 Why Hard Things Feel Different
40:05 Mental Strategy in Endurance Events
41:08 Confidence Under Pressure

Feel the dynamic energy of the Lewis Brothers as they deliver real stories and lessons that keep local businesses on their toes, and share how experiences in the community inspire them to keep on driving.

Check out all our great episodes at CrossroadConversationsPodcast.com!