Ep. 68: Taking Calculated Risks with RX CEO Hugh Jones Titelbild

Ep. 68: Taking Calculated Risks with RX CEO Hugh Jones

Ep. 68: Taking Calculated Risks with RX CEO Hugh Jones

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"At RX, we celebrate failure, which is kind of a strange thing to say," said RX CEO Hugh Jones on the November 2025 edition of Trade Show Talk. Why? "Failure is actually a part of the executive process and making great choices," he said In this episode, Host Danica Tormohlen delves into this topic and more with Jones, who shares the company's recent growth and strategic bets in the trade show industry. Jones discusses a broad range of topics, including RX's expansion into Saudi Arabia, digital product development, and the importance of celebrating failures to drive innovation and leadership. For context: RX, a division of public company RELX and ranked No. 2 on the Stax Top 20 Exhibition Organizers List (by revenues), produced 282 face-to-face events in 25 countries in 2024, and these events served 41 industry sectors and attracted more than 6 million participants, according to its 2024 Annual Report. Some of RX's flagship events include New York ComicCon, JCK, ISC West, and FIBO Global Fitness. In its most recent earnings report in August, RX saw 8% growth year over year for the first half of 2025. The episode also features interviews with Legends Global GM Rodney Falk on the Cincinnati convention center's reopening in January 2026 and Exhibitions and Conferences Alliance Executive VP Tommy Goodwin on the U.S. government shutdown's impact on the industry. 00:00 Introduction to Trade Show Talk 00:34 Meet Hugh Jones, CEO of RX 01:22 Sponsorship Message from Legends Global 02:08 Hugh Jones' Background and Philosophy 04:17 Interview with Hugh Jones Begins 04:24 The Importance of Taking Risks 07:16 RX's Expansion and Acquisitions 08:36 Digital Transformation at RX 11:39 Innovative Approaches in Trade Shows 15:16 Navigating the Pandemic and Strategic Changes 20:25 Value-Based Selling and Customer Focus 29:08 Advocacy, Sustainability, and Talent in the Trade Show Industry 37:40 The Importance of Standardization in Events 40:30 Digital Innovation and Future Trends 44:42 Real-Time Matchmaking and Industry Trends 46:08 AI in Trade Shows: Strategy and Implementation 49:41 Personal Insights: Monday Morning Routine 52:24 Upcoming Events and Travel Plans 54:35 Hobbies and Family Life 55:55 Worst Business Advice Ever Received 58:25 Cincinnati Convention Center Update 01:14:27 Advocacy Update with Tommy Goodwin 01:22:03 Conclusion and Upcoming Episodes This episode is brought to you by Legends Global. Legends Global is the premier partner to the world's greatest live events, venues, and brands. Legends Global delivers a fully integrated suite of premium services—from feasibility and consulting to venue management, sales, merchandise, hospitality, partnerships, content and booking. The company's white-label approach keeps partners front and center while leveraging the power of their global network with more than 450 venues, 20,000 events, and 165 million guests annually. Learn more at LegendsGlobal.com.  Guest bio: Hugh Jones Chief Executive Officer Every executive has to place bets in order for the value propositions to remain relevant to the customers, but not every bet has to work. Hugh believes that executives learn by both our successes and our failures. That philosophy has served Hugh well over the years since joining RELX in 2011, following the purchase of Accuity where he was Chief Executive Officer. In addition to leading Accuity to become one of the world's largest and most significant companies in the payment routing and Anti Money Laundering sectors, Hugh has also led Fircosoft, NRS, I.C.I.S, Estates Gazette (EG) and Cirium; and before joining RX he was Global Managing Director within the Risk and Business Analytics Division. Hugh's philosophy has seen him lead large scale acquisitions and subsequent integrations of many companies that now reside and prosper within the RELX portfolio. Hugh joined RX as CEO at the start of 2020, bringing with him plenty of experience in public company protocol and all facets of business management including P&L oversight, talent development, forecasting, sales execution, technology innovation and product discovery, launch and growth. Hugh's experience has been invaluable in navigating RX's response to challenges and his strategic understanding of technological innovation has accelerated the use of digital and data products and services across RX events, as an ongoing core component of RX face to face events. Passionate about building a culture of collaboration, exploring, risk taking, accountability and courage, Hugh champions the creation of a psychologically safe and inclusive workplace for all. versed in public company protocol and all facets of firm management including P&L oversight, talent development, forecasting, sales, technology and product innovation, discovery, ...
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