Ep 47: Pretty Doesn’t Pay the Bills: Building Websites That Do Their Job
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Ep 47: Pretty Doesn’t Pay the Bills: Building Websites That Do Their Job
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Hold on to your butts! In this episode of The Agency Rocket Show, hosts Liz and Chelsea break down the anatomy of a great website—from the brand strategy that should inform every page, to the technical and UX details that separate a scroll-worthy site from one that makes users bail in three seconds. We'll cover everything from:
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Why “pretty” isn’t a strategy (and how to stop designing for yourself instead of your users)
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How to define your site’s real job: lead gen, storytelling, donor outreach, or credibility
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Balancing SEO and humanity, so your site ranks and doesn't read like AI slop
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The tech side nobody tells you about, like image weight, load time, and Google indexing
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The unsung heroes: accessibility, site maintenance, and post-launch client support
Between jokes about aging, filters, and filler (literally and figuratively), we'll unpack what makes a web project actually succeed... and why it’s always worth doing it the right way, even when it’s not the easy way. So if you take nothing else from this episode: make it strategic, make it work... and then you can make it pretty.
