In this heartfelt episode of Broken To Build, host Lauryn DeLoach sits down with Helen Morrison, the 5th-generation female founder of Frownies—a family brand born in 1889 that’s become a beloved, non-invasive alternative to Botox.

Helen opens up about marriage in the aviation world (208 days a year apart), new-mom loneliness, and the dark season that nearly broke everything…until a COVID “pause” brought her husband home and changed the trajectory of their family. What followed: a bold move to Texas, obedience over comfort, and a social-led explosion that took Frownies viral and 10×’d the business—while restoring their marriage from “our worst thing” to “our best thing.” If you’re navigating transition, identity, or calling, this conversation is a masterclass in faith, sacrifice, and building community-first brands that actually help people.

If this episode resonated with you, we invite you to become part of the Broken to Build community! Subscribe to the podcast to hear more real, faith-driven stories that embrace life’s challenges as opportunities for growth. Follow us on social media to stay connected, join conversations, and find support in a network of women committed to healing and authenticity.

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