If you’ve tried Facebook or Instagram ads for your local business and thought, “These just don’t work for me” — this episode is for you.

Today, I’m breaking down 5 proven ways to get your ads to convert into actual local clients (not just clicks, likes, or “interest”).

I’ve worked with 120+ local business owners inside my ads program, plus hundreds more through done-for-you services and strategy sessions. And I can confidently tell you this:
ads do work — but only when a few key pieces are in place.

In this episode, you’ll learn:

• Why consistency matters more than budget
• The ad manager settings that quietly kill conversions (and what to use instead)
• Why clearer, longer copy often converts better than “pretty” creatives
• How retargeting ads turn warm interest into real sales
• The follow-up system that most businesses skip — and pay for later

I’m also sharing real client examples, common mistakes I see every single day, and how small tweaks can drastically improve results without increasing ad spend.

If you want ads that:
✔ Bring in real inquiries
✔ Convert into paying clients
✔ Work in the background while you run your business

This episode will give you clarity fast.

Ready to implement all of this with support?

🚀 Join Hometown Advantage
My 4-month local ads coaching program where you get:

• Step-by-step ad tutorials
• Copy frameworks + examples
• Retargeting strategies
• Automatic lead follow-up systems
• Unlimited ad & data reviews
• Weekly group coaching + Slack support

🎉 January Bonus:

• $500 off (now $1,800 or $450/month x4)
• 4 months of Local Content Club
• Access to our February Ads Launch Sprint

👉 Join here:
https://www.nicoleeldridgemedia.com/hometown

Or comment HOMETOWN on any of my Instagram posts and I’ll send you the link.

Let’s make 2026 the year your ads actually work.