
Ep. 2: How do you even buy backlinks?
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Find the full source here: https://www.searchroyals.com/buy-backlinks/
This episode explores the ins and outs of purchasing backlinks safely and effectively, featuring insights from Search Royals' transparent marketplace approach to link building.
Key Podcast Topics
Opening: Why Backlinks Still Matter
- Backlinks remain a foundational element of Google's ranking algorithm
- Quality beats quantity every time
- Without strong backlinks, even excellent content struggles to rank
Main Segment: The Backlink Buying Landscape
What You're Actually Buying:
- Not just a link, but the entire process: research, outreach, relationship building, and content creation
- Access to established publisher networks
- Time savings compared to manual outreach campaigns
Pricing Reality Check:
- Quality backlinks typically range €50-€2,000+ each
- Factors affecting cost: site authority, content quality, industry competitiveness
- Why cheap backlinks often backfire and lead to penalties
Safety First: How to Buy Without Getting Penalized
Red Flags to Avoid:
- Automated link schemes and mass-produced content
- Irrelevant placements creating unnatural patterns
- Websites with spam histories or suspicious metrics
- Links that disappear after a few months
What to Look For:
- Complete transparency about where links will be placed
- Publishers with real traffic and quality content
- Contextual relevance to your niche
- DoFollow links with permanent placement guarantees
Practical Buying Guide
Evaluating Link Opportunities:
- Domain authority (DA 20 vs DA 70+ makes a huge difference)
- Traffic trends and organic visibility
- Content quality surrounding your link placement
- Geographic and topical relevance
Best Practices:
- Focus on editorial links within high-quality content
- Maintain natural anchor text distribution
- Build links from diverse, relevant sources across multiple countries
- Integrate with broader SEO strategy for maximum impact
Results and Expectations
Timeline Reality:
- Measurable improvements typically seen within 3-6 months
- Cumulative effect builds over time
- Quality links provide long-term ranking stability
Success Factors:
- Part of comprehensive SEO strategy
- Consistent, patient approach
- Focus on relevance over raw metrics
- Continuous monitoring and adjustment
Key Takeaways for Listeners
- Transparency is crucial - know exactly where your links are coming from
- Quality over quantity - fewer high-authority links beat many low-quality ones
- Relevance matters - contextual links from your industry perform better
- Safety first - avoid black hat techniques that can lead to penalties
- Long-term mindset - backlinks are an investment, not a quick fix
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