In Episode 129 of the Business SOS! podcast, host Rich Sierra sits down with marine expert and expert witness George Zeitler to explain one of the most misunderstood aspects of litigation—expert witnesses.

This episode breaks down what an expert witness is, how expert testimony differs from fact testimony, and why expert witnesses are often critical in cases involving technical or specialized issues. George shares insight into when attorneys decide to bring in an expert, why timing matters, and how expert witnesses can influence both settlement negotiations and trial outcomes.

Listeners will also hear how George’s background in the United States Coast Guard, where he served as a Marine Inspector and Casualty Investigator, shapes his investigative approach, credibility, and attention to detail. The discussion highlights common mistakes business owners make when they fail to understand the role of expert witnesses and explains why selecting the right expert can significantly affect the outcome of a case.

This episode is essential listening for business owners involved in litigation or anyone seeking a better understanding of how expert witnesses impact business disputes.

How to Contact George Zeitler:
Website: https://www.zeitlermarine.com

Email: george@zeitlermarine.com How to Contact Rich Sierra: Email: Rich@RichSierra.com

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