Ep 121 – Building a Business That Doesn’t Resent You Titelbild

Ep 121 – Building a Business That Doesn’t Resent You

Ep 121 – Building a Business That Doesn’t Resent You

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 Building a Business That Doesn’t Resent You: How to Prevent Burnout Without Burning It All Down There’s a version of success that looks perfect on paper. Revenue is coming in.Clients are happy.People compliment your work.You’ve built something real. And yet… it feels heavy in your body. If you’re here right now—successful, capable, “doing it well”—but privately irritated, drained, or stuck in a low-grade state of dread, I want you to stay right here. Because businesses don’t usually burn us out overnight.They do it slowly—through a thousand small compromises we keep calling “just this season.” Somewhere along the way, the thing you created for freedom can start to feel like a cage. This post is about how to build a business that doesn’t resent you—and just as importantly, how to build one that the people working with you don’t end up resenting either. Because success that costs your nervous system, relationships, and sense of self isn’t sustainable—and it’s not the point. Resentment Doesn’t Scream. It Whispers. Resentment rarely shows up with fireworks. It leaks. It disguises itself as: “I’m just tired.” “It’s been a rough week.” “This is what growth feels like.” “Other people would love to be where I am.” But underneath that… something feels off. Here are the most common signs resentment is already present. 1) You dread clients you used to love Their name pops up and your shoulders tense. You delay replying—not because you’re busy, but because you don’t want to engage. That dread often isn’t because they’re “bad clients.” It’s because you’re carrying misaligned expectations too long. 2) You’re overgiving and under-recovering You keep saying yes.You keep adding value.You keep throwing in “just one more thing.” And then you quietly feel bitter that no one notices how much you’re giving. Resentment thrives where generosity isn’t reciprocated or respected—and that’s just human nature. You’re not “bad” for feeling it. You’re human. 3) You avoid your own business You procrastinate on work that normally excites you. You stay busy with side projects. Your house has never been cleaner. You reorganize everything. You scroll. Avoidance isn’t laziness—it’s often self-protection. 4) You feel trapped in what you created “I can’t raise my prices now.”“I can’t change this.”“People depend on me.”“I can’t slow down—everything would fall apart.” That’s not leadership. That’s fear dressed up as responsibility. Most Resentment Isn’t Caused by Failure—It’s Caused by Unexamined Success This is where I plant my flag: Many people don’t resent their business because they’re failing.They resent it because they grew—and never updated the structure. Here are the biggest culprits. Culprit #1: Boundaries that evolved… but you didn’t update them What worked early on doesn’t work as you scale. Access that once felt generous becomes draining.Availability that once felt flexible becomes expected. Boundaries aren’t walls. They’re instructions. And instructions can be updated. Culprit #2: Pricing fear Underpricing doesn’t just hurt revenue. It erodes respect. When you’re not paid fairly, you subconsciously expect gratitude to fill the gap—and it never does. Pricing is tricky, especially in service businesses where “value” feels subjective. But here’s what I know: Survival pricing might get you started. It can’t sustain you. Culprit #3: Over-identifying with your work When your business becomes your identity: Critique feels personal Setbacks feel like verdicts on your worth You stop knowing where you end and the business begins That’s a fast track to burnout. You need an identity outside of what you produce—even if you love what you do. Culprit #4: Saying yes early on… and never revisiting it Early-stage yeses are often survival-driven. But survival strategies don’t always belong in growth seasons. What once kept you afloat may now be the very thing pulling you under. The Real Fix: Renegotiate the Relationship (Don’t Burn It Down) Needing to repair your relationship with your business doesn’t mean you need to set it on fire. It means you need to renegotiate. 1) Rewrite expectations (yours and everyone else’s) Ask yourself: What am I expecting of myself that I never agreed to? What am I allowing others to expect of me by default? Clarity stops resentment. 2) Adjust access Not everyone needs immediate access to you. Not everything needs a same-day response. This one was a learning curve for me. I used to be an immediate responder—because I was trying to be reliable and helpful. But it created a pattern where I was constantly reacting, constantly “on,” and I could feel the slow drain. Access is not entitlement. 3) Design work around energy (not just time) Time management without energy awareness is useless. Notice: When are you most clear?...
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