I contacted Marcelo after reading his article "Brand Renaissance" on Linkedin. That article perfectly resonated with me. Whenever there is a well constructed parallelism of today with past episodes of History I know I will find some good reflections. And I knew I was not wrong when I started to read:

"I remember the feeling during my last years working as a brand consultant: agencies were desperately trying to become more "digital" (even though no one really knew what that meant) while marketers and consultants were running blind to learn the new era digital skills. "It's not a one-way relationship anymore, it's a two-way dialogue! Growth hacking is the new thing! Apps are the new thing! SEO is the new thing! Customer experience is the new thing! TV is dead! Dive into Facebook, build for Instagram, dance like a TikTok!". And brands? "Well… brands are dead".

This paragraph is our segway to a compelling conversation on how Technology has impacted media, branding, marketing and insights and how those professionals need to navigate this revolution.

BIO

Marcelo Ferrarini Carnero, graduated in Business administration at the Fundaçao Getulio Vargas in Sao Paulo, is currently living in London working for Lego as Sr Manager Global Insights leading the Insights agenda for the Western Europe and Emerging markets since April 2020. Previously, Marcelo worked for 12 years at Interbrand having holded different positions, first in Brazil and later in the UK.