If you're like most people, you've probably got dozens (maybe hundreds) of chats with generic titles like "marketing ideas" or "content strategy." And when you need to pick up where you left off? Good luck scrolling through that mess.

Here's the thing: ChatGPT is incredibly powerful. But, if you're not organizing your conversations intentionally, you're making it way harder on yourself than it needs to be.

That's why I basically live inside ChatGPT Projects. In this episode, I'm walking you through exactly what Projects are, how they're different from custom GPTs, and how you can set them up to get way better results from AI.

We're also covering some recent changes OpenAI made to memory settings (which I just discovered by accident last week). So grab your notebook for this one!

In this episode, you'll learn:

1. What ChatGPT Projects actually are (and why they're different from custom GPTs)
2. The #1 problem most people have with AI—and how projects solve it
3. How to set up project-specific memory so your contexts stay clean and separated
4. My exact workaround for retroactively fixing memory settings in existing projects
5. When to use a project vs. a custom GPT (with real examples from my business)
6. How I use projects for business strategy, speaking prep, and even personal stuff (like my husband's 40th birthday Jeopardy game)
7. Pro tips for managing, naming, and auditing your projects over time
8. Why pulling bots into projects is a secret weapon for chaining tasks together

Real-world examples I share:

🔹 My Business Strategist Project—where I upload accelerator frameworks and literally tell ChatGPT to push back on my thinking

🔹 My Speaking Prep Project—for refining talk titles, writing pitches, and constantly refreshing my speaker bio

🔹 My Personal-Private Project—so vacation planning doesn't bleed into my business memory

🔹 How I used one project to run two entire bundles—and saved hours by having AI convert all my templates in seconds

Key Takeaway:

If you're using ChatGPT and you're not using projects, you're making AI way harder than it needs to be. Projects solve this. They're like having different team members with different strategic backgrounds. Clean. Contained. Relevant.

🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™

🔹Let’s talk Bots for your business! Book a coffee chat

🔹 Connect on Instagram

1. If you enjoyed this episode, please help us share it by:
2. ⭐ Following the show—this helps you stay updated and supports us!
3. ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

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Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

I can't remember what work was like before AI. And honestly? I don't want to go back.

This episode is a little different—I'm pulling back the curtain and showing you exactly how AI showed up in my business this week. Not in theory. Not aspirationally. But in real time, messy and strategic and ridiculously helpful.

Because here's the thing: AI isn't showing up in just one way for me anymore. Sometimes it's a thinking partner, helping me clarify what I actually need before I talk to a human. Sometimes it's a task doer, handling the stuff that used to drain my brain. And sometimes? It's just making my personal life easier—like planning a Vegas trip to see the Backstreet Boys without spending three hours Googling speakeasies.

I'm sharing five real examples from my week—some played out over multiple days like a diary I kept coming back to, and others were quick, one-and-done moments that saved me hours.

If you've ever wondered how to integrate AI into your business in a way that feels aligned and not robotic, this is for you.

In this episode, I walk you through:

1. How I used AI to draft a legal briefing note for my lawyers (without it actually writing the agreement—because that's not the point)
2. The way I filled out a collaboration form by voice-to-texting my way through it with AI translating my thoughts into polished written responses
3. My behind-the-scenes travel planning process with AI as my personal concierge
4. How my "Pod Squad" of bots (yes, I named them) helps me script, produce, and promote podcast episodes—including Sophie, the Script Sorcerer
5. The email hack I use to convert generic swipe copy into my brand voice using my Brand Calibrator
6. Here's what I want you to walk away with:

AI doesn't have to be an afterthought. It doesn't have to be the thing you use to "polish" what you've already created. It can be part of your entire creation process—from thinking to doing to delivering.

🔹 Grab the FREE Year of the Bot Bundle with 50+ AI tools for your business (available until Feb. 15/26)

🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™

🔹Let’s talk Bots for your business! Book a coffee chat

🔹 Connect on Instagram

1. If you enjoyed this episode, please help us share it by:
2. ⭐ Following the show—this helps you stay updated and supports us!
3. ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

I just got off a panel talking about AI for experts who don’t want to sound like robots, and the conversation was so good I had to bring it straight to you.

Let’s be real: there’s a lot of pressure to go all-in on AI. But there's also this voice in the back of our heads asking, "Am I about to automate myself out of a job?" After spending years honing our craft, the idea that a robot could do it in seconds feels… well, a little offensive.

I’m a firm believer in keeping a human in the loop. But that doesn't mean we should ignore AI. It means we have to be intentional and draw our own lines in the sand. This episode is your guide to figuring out exactly where those lines are for YOU.

Forget the hype and the “shoulds.” We’re talking about how to use AI to free up your time for the deep, human work that only you can do—the stuff that makes you truly valuable.

In this episode, we’ll unpack:

1. The critical difference between a task that needs your unique lens and one that’s just a supporting function (and how to tell them apart).
2. My “redeployment of capacity” concept—a mindset shift to see AI as a tool that enhances your human touch, not erases it.
3. The 4 questions you MUST ask yourself before outsourcing any task to AI.
4. Why emotional intelligence is still your greatest asset (and something a robot can’t replicate… yet).
5. The mic-drop line my own AI came up with that perfectly summarizes where your true value lies.
6. This isn’t about becoming a tech wizard. It’s about creating your own rulebook for the AI era so you can stay in control, protect your expertise, and get a strategic edge.

🔹 Grab the FREE Year of the Bot Bundle with 50+ AI tools for your business (available until Feb. 15/26)

🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™

🔹Let’s talk Bots for your business! Book a coffee chat

🔹 Connect on Instagram

1. If you enjoyed this episode, please help us share it by:
2. ⭐ Following the show—this helps you stay updated and supports us!
3. ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.