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Emily Price: Why good enough beats perfect in startups

Emily Price: Why good enough beats perfect in startups

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 In this episode, Gav sits down with Emily Price, co-founder of Tallystone, to unpack her journey from working as a startup lawyer to building a venture-backed company helping founders get deal-ready faster. Emily shares what she saw behind the scenes of countless capital raises, the problem that sparked Tallystone, and the realities of unlearning perfection to thrive as a founder. Expect a behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:What a data room really is and why founders underestimate itEmily’s career as a startup lawyer and working closely with foundersWhy time kills deals in capital raisingThe difference between “good” and “good enough” in startup executionSeeing the same fundraising mistakes again and again - and wanting to fix themHow working in startups sparked the itch to build something of her ownGradually transitioning from full-time work into founder lifeThe importance of personal runway, not just business runwayHow Emily tested the leap before committing fullyEarly founder challenges, from product development to positioningThe painful moment of realising the pitch wasn’t landingWhy clarity beats complexity when communicating valueHow community feedback helped reshape Tallystone’s storyLearning to trust instinct over perfect informationRedefining success at different stages of the journeyViewing mistakes as milestones, not failuresAdvice for founders standing on the edge of taking the leapChapters:00:00 Welcome to The Leap and meet Emily Price01:00 What a data room is in plain English02:00 What investors expect to see in a data room03:10 Why data rooms shape investor trust04:00 How long data rooms really take to build05:10 Why time kills deals in fundraising06:40 How founders handled data rooms before Tallystone08:10 Tracking investor engagement and buying signals09:00 Life before founding - Emily’s career as a startup lawyer10:30 The shift from perfection to “good enough”12:40 Working with startups and catching the founder bug14:10 Early signs Emily would start her own business15:50 Gradually transitioning into the startup ecosystem17:20 Thinking about personal runway18:40 Talking to friends, family, and mentors before the leap21:00 Reality after going full-time - slower than expected23:00 Early doubts and pitch confusion25:20 Breaking down and rebuilding the value proposition27:20 Community feedback and learning in public29:40 How Emily has changed as a founder31:40 Redefining success over time33:10 Finding and choosing co-founders35:00 Why communication matters between founders37:00 What Emily is most proud of so far38:30 What keeps her going through the hard years40:10 Habits that keep her grounded43:30 Mistakes as milestones45:40 Advice for founders on the edge48:00 Where to find Emily and TallystoneRoman Galikov is a co-founder of Create Financial...they help founders and business owners take control of their money with smart, personalised financial advice. They specialise in wealth strategy, risk protection, and long-term planning - without the jargon. Think of them as the team that helps you build a financial engine strong enough to support your ambitions, not just your expenses.Gavin Tye is a sales strategist and the creator of DealBuddi and co-founder of SixSides. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:Founder Collective: https://founderscollective.com.au/founders-collective FC's Newsletter: https://founderscollectivecommunity.substack.com/Book a call with Gavin: call.sixsides.coTallystone: https://www.tallystone.com/Connect with us: Emily Price on LinkedIn: https://www.linkedin.com/in/emily-price/ Gavin on LinkedIn: https://www.linkedin.com/in/gavintye/
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