In this episode of The Steward Chair, Masami Sato, Founder & CEO of B1G1, shares her journey from an introverted backpacker to leading a global giving movement, exploring how the power of small, daily acts of kindness drives meaningful, long-term success.

We discuss the philosophy of "business as usual" becoming a force for good, the importance of expanding our "family circle," and how integrating micro-impacts can transform company culture. This episode is full of actionable takeaways for leaders committed to stewardship, integrity, and impact.

Key Takeaways

• The Power of Small: Masami explains how small, consistent contributions—like giving access to water for every cup of coffee sold—can collectively solve massive global challenges.
• The "Bee" Philosophy of Business: Just as bees pollinate flowers while collecting nectar, businesses can benefit their own growth while naturally enriching the global ecosystem through their daily operations.
• Expanding the Family Circle: Masami challenges leaders to widen their definition of "family" to include the global community, moving from a mindset of separation to one of connection and collaboration.

Resources Mentioned

• Visit https://b1g1.com/
• Follow Masami Sato on social media at
• • LinkedIn https://www.linkedin.com/in/masamisato/
  • Facebook https://www.facebook.com/sato.masami

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