EP4: The importance of Customer Segmentation
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EP4: The importance of Customer Segmentation
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The M-Files CS podcast team are continuing to look at challenges and topics relating to Customer Success.
When implementing a Customer Success Strategy, one of the first things you should think about is Customer Segmentation. This episode takes a look at what Customer Segmentation is, why segmentation is so important and how to perform segmentation that meets your companies and customers' needs.
Topics:
- What is customer segmentation? (5:16)
- How do SaaS organizations typically segment customers? (6:36)
- How could partners decide which customers go in each segment? (10:33)
- How has segmentation helped M-Files? (13:21)
- Advice on implementing segmentation. (14:50)
Hosts:
Shobha Mahtey (Channel CS Program Manager, M-Files): https://www.linkedin.com/in/shobhamahtey/
Patrick Dixon (Customer Success Engineer, M-Files): https://www.linkedin.com/in/dixonp/
Guests:
Tomi Saarinen (Director of EMEA Customer Success Management, M-Files): https://www.linkedin.com/in/tomi-saarinen-583a683/
Sean Holmes (CSE Team Lead, M-Files): https://www.linkedin.com/in/sean-holmes-7722a41/
Website: https://www.m-files.com
Podcast feedback: Email shobha.mahtey@m-files.com
