EP 98: Media Training Masterclass: How Leaders Land Messages in a Digital‑First World
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EP 98: Media Training Masterclass: How Leaders Land Messages in a Digital‑First World
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Chris Norton and Will Ockenden of Prohibition PR unpack what modern media interviews really feel like for leaders today. They move past the old PR textbook and talk frankly about hot mic blunders, off‑record comments that never stayed off the record and the way journalists now hunt for viral moments. Their stories make the risks feel real, but the tone stays grounded rather than dramatic.
Let them take you through a practical approach to landing messages with confidence in a digital‑first environment. Chris and Will explain how to prepare properly, handle awkward questions and speak with the kind of clarity that holds up on camera. The advice is direct, usable and built for anyone who represents a brand when the stakes are high and the margin for error is tiny.
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