Abercrombie & Fitch was once known as the dimly lit store with its signature scent, which eventually lost touch with its college-age audience. However, under the guidance of a new CEO the brand has undergone a remarkable transformation.

In this episode, A&F’s Chief Product Officer, Corey Robinson, joins Grace Hill for a deep dive into the strategy behind the critical shift from telling customers what to buy, to listening to what they actually want.

Corey explains what it means to be truly customer-centric, how they created product offerings that no longer relied on the infamous moose logo, and how they’ve completely overhauled both the brand image and the business.

For more insights, head to our resource section on edited.com

Hosted on Acast. See acast.com/privacy for more information.

Thanks to social media, new trends are emerging on a daily basis – so how do you avoid falling into the trap of looking like everyone else?

This week, Grace Hill sits down with foresight researcher and strategist Elodie Marteu to unpack why she claims trends are bu*!$h*&!

Elodie explains the difference between trends and fads, methods brands can employ to maintain uniqueness, and why micro trends might be fuelling a Gen Z identity crisis.

For more insights, head to our resource section on edited.com

Hosted on Acast. See acast.com/privacy for more information.

This year’s Cyber Weekend race has already begun, but is Black Friday still the biggest annual retail event?

This year presents some major changes and challenges requiring your strategy to be sharper than ever.

In this episode, Steve Madden’s Vice President of E-Commerce, Colleen Waters joins Grace to share expert knowledge on how retail professionals can survive and thrive during this year’s event.

As a seasoned e-commerce leader, Colleen shares how to strike the balance between sharing promotions early and keeping customers engaged. She also sheds light on how customer expectations have changed with the evolution of Black Friday and how to stand out in a fiercely competitive market.

Plus, Colleen shares her thoughts on the death of the homepage, how Gen-Z has broken the marketing funnel, and how to manage different customer segments to ensure they want to shop with you more than anyone else!

For more insights, head to our resource section on edited.com

Hosted on Acast. See acast.com/privacy for more information.