*** Why empathy, relevance and long-game thinking beat press releases, spray-and-pray pitching, and transactional PR ***

This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications.

Hosted by Trevor Young, this series explores how recognition is earned, how credibility compounds, and how influence is built in today’s reputation economy.

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EPISODE OVERVIEW:

Getting media coverage isn’t about clever subject lines or perfectly polished press releases.

It’s about becoming someone journalists trust.

In this episode, Trevor sits down with Hunter Stuart - founder of Big Game PR and former HuffPost journalist - to unpack what really happens inside modern newsrooms, and what it actually takes to move from cold pitch to go-to source.

Drawing on experience from both sides of the journalism–PR divide, Hunter shares grounded insights for founders, solo experts and B2B leaders who want to build authority that lasts.

In this episode, you’ll learn:

• What today’s shrinking, time-poor newsrooms mean for founders seeking coverage
• Why most pitches fail before they’re even opened
• How to bridge the “empathy gap” between experts and journalists
• The power of sharp, well-formed opinions in a sea of bland commentary
• Why relationships outperform mass pitching every time
• How to think in angles and trends, not product announcements
• Practical ways to become a trusted, repeat source, even without a PR team
• Where hybrid, niche and industry media create overlooked opportunity

Whether you’re building profile from scratch or looking to strengthen your position in top-tier outlets, this conversation will help you think more strategically about how authority with the media is earned over time.

Connect with Hunter Stuart:

Find him on LinkedIn or at Big Game PR.

Tune in now and start earning your spot in the media!

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Connect with Trevor on LinkedIn

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P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up.

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Forget the flashy, big-ticket PR moments; in this solo episode, Trevor turns his attention to the small, intentional actions that truly move the needle over time.

He calls 'Micro Acts of PR'.

These are the daily habits and generous gestures that deepen relationships, create connection, and build reputational capital over time.

From leaving a thoughtful comment to publicly lifting up peers, every touchpoint counts in the body of work that defines your authority.

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Connect with Trevor on LinkedIn

Subscribe to Earn the Right Substack

P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.

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UNDERSTANDING PR IS KEY TO DOING IT WELL (AND GETTING RESULTS FOR YOUR BUSINESS)

PR is a weapon, but only if you understand how to harness its power for the benefit of your business (or cause or issue if that's your end game).

In this episode, we get down to tin-tacks, unpacking the concept of public relations, busting myths, and discussing what PR really is (versus what the majority of the business world thinks it is), plus why it's important for entrepreneurs to understand the crucial role it plays in building their brand and their business.

Having a practical understanding of PR will give you an edge in the marketplace. Many (most?) people in business - even those in marketing! - have little understanding of what constitutes PR today; they simply don't recognise or appreciate with any great depth the key role it plays in helping to build and sustain a successful enterprise.

Bottom line: You can't master PR until you understand its nuances, the role it plays in the marketing mix, as well as the value it brings to the table in a more holistic business sense.

Become one of the 1% of entrepreneurs who 'get' PR and thus are able to harness it in a powerful and strategic way for their business!

What you'll learn:

• The true definition of PR (and why most of what you've heard is wrong)
• Why reputation and relationships are the keys to long-term business success
• How to sustainably grow your audience and become your own PR machine
• Busting persistent PR myths and misconceptions
• Actionable tactics to build bridges and amplify positive word of mouth

Whether you're a solopreneur, small business, or just keen to get your story out there, tune in to understand how PR can fuel your growth - minus the spin!

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ABOUT EARN THE RIGHT:

EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.

Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.

Across four distinct (but interrelated) tracks -

• From The Trenches
• The Pay-off
• Pocket PR Essentials
• In The Arena

— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.

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