We are excited to announce that we have a special guest episode with Joe Foster - the founder of Reebok. 🤝

Joe, alongside his brother Jeff, stepped away from their family business JW Fosters & Sons and founded Reebok in 1958. The rest is history. ✍️

We focused on three themes in our interview: Joe’s childhood that shaped him into the man he is today, the foundation of Reebok & the rise of Reebok that made it the popular brand that everyone knows of. 📈

Tune in this Saturday to hear answers to the following questions:

• How did the name of Reebok come about? 🤔
• How difficult was it to enter the US footwear market in the 1980s when it was dominated by Adidas? 👟
• How much of an impact do you think megastars in advertisements like Shaquille O’Neil & Khabib Nurmagomedov have on Reebok’s sales? 🌟
• What was the reason for the sale of Reebok to Adidas in August 2005? 🧾
• How has life been since your retirement & do you miss the constant drive of waking up everyday for work?🛄

+ MORE!

As always, tune in & fuel your brain 🧠

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