E22 - Building B2B Marketing Success: Wolt's Evolution, Team Building, and Strategic Growth
Artikel konnten nicht hinzugefügt werden
Der Titel konnte nicht zum Warenkorb hinzugefügt werden.
Der Titel konnte nicht zum Merkzettel hinzugefügt werden.
„Von Wunschzettel entfernen“ fehlgeschlagen.
„Podcast folgen“ fehlgeschlagen
„Podcast nicht mehr folgen“ fehlgeschlagen
E22 - Building B2B Marketing Success: Wolt's Evolution, Team Building, and Strategic Growth
-
Gesprochen von:
-
Von:
Über diesen Titel
In our latest episode, Kfir Pravda and Or Moshkovitz talk with Yuval Bramson, Global Head of B2B Marketing at Wolt, about his insights about his journey in building a B2B marketing strategy at the company. Yuval shares how Wolt transitioned from a food delivery service to a broader retail platform and the challenges that came with establishing a new marketing function. He highlights the importance of understanding the company’s internal dynamics, starting with simple strategies, and leveraging existing resources. Yuval also offers his experience with team building, securing buy-in for marketing initiatives, and his personal take on performance marketing as a foundation for growth.
Kfir, Or and Yuval also discussed:
- Team building should be opportunistic, leveraging existing strengths.
- Deep product and industry knowledge is critical for effective marketing.
- Strategic persistence (or "nagging") can help secure investments.
- Flexibility and a willingness to learn are vital for marketers
- Knowing when to say no is key when resources are limited
Open positions at Wolt:
https://careers.wolt.com/en/jobs?search=b2b&team=Marketing
Hosted on Acast. See acast.com/privacy for more information.
