I was recently a guest on another Podcast, and the host asked me a question about what will happen to publishers' organic traffic that disappeared with the recent Google / SEO changes.

That question led me into a bit of a tangent / rabbit hole (I'll republish that episode here when it goes live in December), and I share some of my updated thoughts after having an evening to reflect on the question.

PS: If you want to sponsor our Podcast in 2026, now's the time to get in touch. Email me at carlos@newmarketgrowth.com

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A word from our sponsor, New Market Growth:

New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others. Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators. If you'd like help planning or implementing your affiliate marketing strategy, email us at carlos@newmarketgrowth.com

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