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Durable Entrepreneurs

Durable Entrepreneurs

Von: Sean O'Hara MBA
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 Welcome to Durable Entrepreneurs – the podcast built for those who don’t just want to succeed, but want to last. Entrepreneurship is tough, but you don’t have to go it alone. Each week, we bring you raw, real, and practical insights from battle-tested entrepreneurs and sharp industry experts who’ve been through the trenches – and came out stronger. From breakthrough stories to road-tested strategies, we share the tools, mindset, and grit you need to build a business that not only grows, but endures. No fluff. No fake hype. Just powerful conversations to help you thrive long-term. Let’s build something that lasts. Welcome to Durable Entrepreneurs. Management & Leadership Marketing & Vertrieb Ökonomie
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  • Adapting Your Website Strategy for the Age of AI - with Wes Towers.

    Adapting Your Website Strategy for the Age of AI - with Wes Towers.
    Oct 21 2025
    Today, Sean interviews Wes Towers, founder of Uplift360, to discuss the transformative impact of AI on digital marketing and website development. With over two decades of experience, Wes shares insights on how early-stage entrepreneurs can leverage AI to enhance their core messaging and stand out in a crowded digital landscape. He emphasises the importance of producing fresh, unique content to establish brand authority and the need for strategic repurposing of ideas across various platforms. KEY TAKEAWAYS AI can enhance business operations by streamlining processes and improving efficiency. It's essential to integrate AI thoughtfully into your business strategy to stay competitive in a rapidly evolving digital landscape. To stand out in a crowded market, businesses must produce fresh, unique content that adds value. Simply regurgitating existing information will not suffice; instead, aim to provide original insights and perspectives that resonate with your audience. Building authentic relationships with clients is crucial. Use AI to free up time for more meaningful interactions, allowing for a deeper understanding of client needs and fostering trust. Clearly define and communicate your core message to attract your ideal clients. Tailoring your website and content to speak directly to your target audience can lead to higher quality inquiries and better business outcomes. Engage potential customers across various platforms, but ensure that your website remains the central hub for conversions. Use social media and other channels to drive traffic to your website, where meaningful interactions and transactions can occur. BEST MOMENTS "People don't buy uncertainty. Therefore, I need to value your business super low because a few years ago it was just kind of the rise of AI in a way in which people understood the context." "You've got to go very deep with your clients, I would think on content, and the days of basically having a website that is something like a promotional brochure seems like it's almost over." "There's a risk and the danger people make is they get lazy because it's so easy to create content. So they do, and we're seeing it now, obviously with videos as well." "If you can have the bios and photographs of the key team members, that's really powerful, particularly for trades and construction. They like to see the people they're working with." "You can use social media to get to the website, but you really have to be strategic about putting all of this together." HOST BIO Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist. With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it. Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need. If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    54 Min.
  • Build a Low-Cost Referral Machine - with Billy Sammons

    Build a Low-Cost Referral Machine - with Billy Sammons
    Oct 14 2025
    In this episode, Sean sits down with Billy Sammons, a seasoned entrepreneur who shares his unique approach to building a low-cost referral machine that has driven consistent business growth for over a decade. Billy discusses his journey from being a teacher to a real estate professional, highlighting how he began helping local businesses by creating promotional videos at no charge. He emphasises the importance of community support and the power of personal connections in a saturated market dominated by large corporations. KEY TAKEAWAYS Building a business around supporting local businesses can create a strong network and foster community engagement. By providing value to local entrepreneurs, you can differentiate yourself from larger corporations. Success in business requires patience and active involvement. It's essential to build relationships and trust over time, rather than expecting immediate results. Utilising low-cost tools and strategies, such as creating videos with minimal equipment, can effectively promote local businesses without the need for large advertising budgets. Focusing on what you can give to others, rather than what you can get, can lead to organic growth and referrals. This mindset fosters long-term relationships and community support. Embracing a counterintuitive approach to marketing and business development can set you apart. By thinking creatively and being willing to pivot from traditional methods, you can find unique opportunities for growth. BEST MOMENTS "I just want to help. Our community needs more of you people, like out there, local business owners being productive." "It's a very crowded space that you're operating in, and you have, through your own agility, created these one-on-one connections that really differentiate you." "You have to have patience to develop the relationships, to build the trust, and then it's going to happen long-term." "I want to bring to light these businesses to my audience. The pillars in your community that make us and build the character of Southern Maryland." "You looked at it and you were thinking, you know, this isn't really very productive. No. And so you did something very innovative in your mindset and your approach to the market." HOST BIO Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist. With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it. Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need. If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    47 Min.
  • Creating Demand. Creating a New Market. - The Scent-sational Success of Tiffany Rose Goodyear.

    Creating Demand. Creating a New Market. - The Scent-sational Success of Tiffany Rose Goodyear.
    Oct 7 2025
    In this episode, Sean interviews Tiffany Rose Goodyear, the founder of Scent-Ex, a pioneering company specializing in 'scent-scaping' and fragrance experiences for events. Tiffany shares her unique journey from a background in advertising and baking to creating immersive scent experiences that elevate events by engaging all five human senses. She discusses the importance of olfaction in creating memorable experiences, the challenges of introducing a new service to clients, and the role of educational marketing in her business. KEY TAKEAWAYS Scent is often overlooked in event planning, yet it plays a crucial role in creating immersive experiences. Engaging all five senses, including olfaction, enhances the overall atmosphere and emotional impact of an event. As a pioneering entrepreneur in the scent industry, educating potential clients about the significance of scent is essential. This involves demonstrating how scent can elevate experiences and encouraging clients to consider it as a vital component of their events. The process of creating a scent for an event involves a detailed discovery call to understand the client's vision, followed by sending scent samples. This personalized approach helps clients select fragrances that align with the emotions and themes of their events. The company provides on-site fragrance technicians during events to ensure the scent is perfectly executed, taking into account variables like airflow and temperature. This hands-on approach differentiates the service from others in the industry. Building a business in a niche market requires a growth mindset and the ability to adapt to challenges. Embracing rejection as data and being open to change are vital traits for entrepreneurs, especially when introducing innovative concepts that may not yet be widely accepted. BEST MOMENTS "Our sense of scent, being the fifth one, probably the least understood, gets left off. But my argument is, no, it is not an immersive experience if you haven't considered all five sensory receptors." "It seems like a subtle aspect of an event, but it would really elevate the experience of the people who are participating." "Every room, every space, has a fragrance." "I think the more we get away from using our bodies in our life to live our lives, the less human we're becoming." "You're on the cutting edge of anything. Education is a huge part of it. There's kind of a lack of a palette there." HOST BIO Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist. With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it. Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need. If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    49 Min.
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