Modern marketing offers more tools than ever before. But Eleanor’s message is clear: growth doesn’t come from doing more, it comes from doing the right things well.

Eleanor is the founder and CEO of Verity, a shopper marketing and retail media agency helping up-and-coming brands grow in a world made for big-brand incumbents. After a career at PepsiCo and high growth challenger brands like Kodiak Cakes and Siete Foods, she saw brands often confuse access with traction and activity with progress.

Eleanor breaks down what actually drives brand growth today and what gets in the way when teams chase new tactics before the strategy fundamentals are in place.

✨What challenger brands can do that legacy brands can’t, and how to leverage it

✨Why in-store still matters, even as retail media and e-commerce grow

✨Where to focus when budgets are tight and velocity matters most

✨Why marketing can’t fix broken unit economics and what leaders should fix first

✨How to decide which growth levers are worth pulling now, and which to ignore

A practical conversation for brand leaders navigating modern marketing and shifting consumer expectations without losing sight of what actually moves their business.

Book: Pour Your Heart Into It by Howard Schultz

Song: “So Much Better” from Legally Blonde