In This Episode:

Zach breaks down a real-life pricing mistake and shows how a simple shift in positioning can lead to higher fees without changing the service offering.

If you’ve ever priced “by the hour” or “per deliverable,” this video gives you actionable pricing tips to attract higher rates in 2025.

🚀 What You'll Learn:

• Why pricing per task keeps you stuck at low rates
• How to anchor your pricing to client outcomes
• When performance-based pricing makes sense—and what to watch out for

💡 Ideal for Freelancers Looking to:

• Escape low-paying, commodity-style work
• Close better clients with stronger offers
• Raise their rates with confidence

Full shownotes at https://dyf.link/episode150

In this episode, Zach talks to Calista from nimblecrafted.com about how she went from relying on low-paying referrals to building a confident, repeatable system for landing freelance clients.

Over the past five months, Calista has transformed from a burned-out developer stuck in commoditized pricing to someone with real control over her business—without sacrificing her desire for a chill, creative lifestyle.

You’ll hear how she overcame the unique challenges of freelancing from Indonesia, figured out a niche that actually excites her (gaming), and landed qualified leads through her very first outreach campaign.

Zach and Calista also dig into:

• Why starting with the problem, not your skills, is key to crafting a high-value offer
• How to stay motivated through the messy, uncomfortable phases of business building
• The mindset shift that helped Calista stop underinvesting in herself
• A sneak peek at her early client wins—and how she’s validating a brand-new service
• What to expect (and avoid) if you're a new freelancer just starting out

If you’re early in your freelancing journey or struggling to land clients without slashing your rates, this episode will give you both inspiration and a practical roadmap to move forward.

You can learn more about 200KF course at https://dyf.link/200kf

Full show notes at https://dyf.link/episode149

In this episode, Zach dives into how developers can escape commoditized pricing by aligning their skills with high-value business problems. Learn how positioning your expertise around solving specific problems can help you stand out, charge higher rates, and attract better clients.

You'll discover how to shift from being a "keyboard for hire" to a problem-solving expert that businesses want to pay top dollar for. Zach also shares a real-world example of a developer who unknowingly nailed this positioning and how you can replicate it.

You’ll also learn:

• Why reactive, commoditized freelancing leads to constant rate pressure
• The difference between subjective and objective value—and how to use both effectively
• A step-by-step framework for defining your ideal client profile (ICP)
• A proven outreach strategy to attract high-value clients without being spammy The power of attaching your work to measurable business outcomes

If you're a developer looking to break out of the low-value pricing trap and build a high-paying freelance business, this episode is for you!

More free content at https://doubleyourfreelancing.com