AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects.

In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth.

✅ Why AI-generated answers now gatekeep client discovery
✅ How AI amplifies ads, SEO, content, and client intake
✅ Ad optimization that slashes cost per lead and boosts volume
✅ Using custom GPTs, chatbots, and CRM automation to engage prospects 24/7
✅ Predictive lead scoring to prioritize ready-to-hire prospects
✅ Authority-building through AI-aware SEO and PR syndication
✅ Data-driven dashboards for rapid campaign adjustments
✅ The risk of waiting while competitors build AI-driven authority
✅ The integrated IMS game plan for sustainable market dominance
✅ Audience Q&A: ranking in AI results, pricing reviews, tools, and GPT training

Whether you’re looking to future-proof your law firm’s marketing or outpace competitors in AI-enhanced search, this episode will give you clear, actionable steps to move forward.

📞 Book a discovery call at https://imsrocks.com/apply

Remember—we only partner with one firm per market for our AI Visibility Package. Secure your spot before a competitor does.

Video version on YouTube
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