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  • S2:E1: Four Branches Bourbon: A Veteran's Tribute
    Jan 6 2026

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    In this episode, Rick Franco shares his remarkable journey from military service to entrepreneurship, detailing the challenges and triumphs of transitioning into the bourbon industry with Four Branches Bourbon. He emphasizes the importance of community, resilience, and the mission behind the brand, which aims to honor veterans and promote a positive message around alcohol consumption. The conversation explores the complexities of starting a business in a highly regulated industry and the significance of giving back to the veteran community.

    https://www.fourbranches.com/

    Chapters

    00:00 From Military Service to Entrepreneurship
    16:30 The Birth of Four Branches Bourbon
    32:49 Navigating the Bourbon Industry
    39:59 Sip to Remember: A New Message
    47:29 Lessons Learned and Final Thoughts

    Takeaways

    Rick Franco shares his journey from DogTags to Ownership.

    • The transition from military to civilian life can be challenging.
    • Four Branches Bourbon was founded to honor veterans and give back to the community.
    • The bourbon industry is highly regulated and complex.
    • Building a network and seeking mentorship is crucial in business.
    • The message of 'Sip to Remember' aims to change how veterans engage with alcohol.
    • Rick emphasizes the importance of finding your 'why' in business.
    • The company donates 4% of profits to veteran nonprofits.
    • Persistence and resilience are key to overcoming challenges in business.
    • Making your bed symbolizes discipline and control over your environment.






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    51 Min.
  • Episode 52 - Celebrating 52 Episodes of Inspiration
    Dec 30 2025

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    Episode Summary

    In this episode, the Austin and Cain families celebrate the one-year anniversary of 'DogTags to Ownership.' They reflect on the journey of creating the podcast, the lessons learned from various guests, and the importance of building a supportive community for veterans transitioning into entrepreneurship.

    The conversation highlights key themes such as persistence, taking action, and finding purpose, while also discussing future plans for the podcast and community engagement.

    Key Takeaways

    • Persistence is key for entrepreneurs.
    • Building a community is essential for success.
    • Taking action is more important than perfection.
    • Diverse guest perspectives enrich the podcast experience.
    • Finding purpose is crucial in transitioning from military to civilian life.
    • The podcast has evolved significantly over the year.
    • Engaging with listeners creates a ripple effect of inspiration.
    • Future plans include virtual meetups and partnerships.
    • Celebrating milestones helps reflect on progress.
    • Support from family is vital in entrepreneurial journeys.

    Episode Chapters

    00:00 Introduction and Podcast Overview
    03:37 Celebrating Milestones and Guest Highlights
    08:39 Themes of Persistence and Community Building
    17:18 Future Plans and Expanding the Podcast
    22:28 Reflections on Transitioning from Military to Entrepreneurship
    27:21 Closing Remarks and Looking Ahead

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    21 Min.
  • Episode 51 - From Warrior Ethos to Ownership: Turning DogTags into Business Leadership
    Dec 23 2025

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    In a world where the transition from military service to civilian life can be daunting, the stories of veteran entrepreneurs shine a light on resilience, innovation, and community. Recorded at the 2025 Army Navy Warrior Class Conference, this podcast episode showcases insightful conversations with veterans who have successfully navigated the journey from service to ownership. Join us as we delve into their experiences and learn valuable lessons for anyone looking to make a significant life transition.

    The 2025 Army Navy Warrior Class Conference served as a vibrant hub for veteran entrepreneurs and supporters of veteran-led businesses. Julie, host of the podcast, opened the episode by expressing gratitude to the Patrick Murphy team for organizing such an impactful event. This conference created a space where veterans could connect, share their stories, and learn from one another, highlighting the importance of community in the entrepreneurial journey.

    One of the key themes discussed during the podcast was the unique challenges that veterans face when transitioning to business ownership. Many veterans possess skills and discipline honed during their service, but translating those skills into the civilian workforce requires adaptation and courage. For instance, one veteran entrepreneur shared how the leadership skills developed in the military helped him navigate the complexities of running a business, emphasizing that the belief in their mission is what drives them forward.

    Another poignant moment from the podcast was when a veteran discussed the importance of mentorship and networking. He highlighted how connecting with fellow veterans who have already made the leap into entrepreneurship provided invaluable guidance and support. This collaboration not only helped him avoid common pitfalls but also fostered a sense of camaraderie that is often missing in civilian life.

    The podcast also touched on the resources available for veterans looking to start their own businesses. Various organizations and programs are dedicated to supporting veteran entrepreneurs, providing everything from funding to training. By leveraging these resources, veterans can better equip themselves for the challenges ahead, ensuring they have the tools needed to succeed in their new ventures.

    As we reflect on the inspiring stories shared during the podcast, it becomes clear that the path from service to ownership is not only possible but can also lead to fulfilling and successful careers. The insights provided by veteran entrepreneurs at the 2025 Army Navy Warrior Class Conference serve as a reminder of the resilience and ingenuity that veterans bring to the business world. Key takeaways from this episode include the importance of community, mentorship, and the utilization of available resources. For those considering a similar transition, remember that with determination and support, you too can forge your path to success.

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    54 Min.
  • Episode 50 - From DogTags to Wedding Planning: Carmen's Journey
    Dec 16 2025

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    In this engaging conversation, Carmen Fleischmann shares her journey from serving in the Florida National Guard to becoming a successful wedding planner. She discusses her military background, the challenges of transitioning to entrepreneurship, and the joy she finds in her work. Carmen emphasizes the importance of networking, managing client expectations, and balancing family life with her growing business. She offers valuable insights for fellow veterans and aspiring entrepreneurs, encouraging them to pursue their passions and find fulfillment in their careers.

    Check out Carmen's Weddings at https://www.carmensweddings.com/

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    38 Min.
  • Episode 49 - Brazilian Roots, American Craft: Inside 5th Haven Cachaça with the Zachary and Jessica
    Dec 9 2025

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    In this episode of DogTags to Ownership, Julie and Matt sit down with Zachary and Jessica Cunningham—both active-duty Army officers and the powerhouse founders behind 5th Haven Cachaça, a new premium, organic Brazilian spirit making waves in the U.S. market.

    The Cunninghams share how sense of passion and purpose turned into a bold entrepreneurial mission: introducing Americans to authentic, sustainably crafted Brazilian cachaça. From developing their idea to navigating the intense importation and compliance process, Zachary and Jessica walk us through what it really takes to bring a foreign spirit into the U.S.—legally, ethically, and with intention.

    Listeners will learn how 5th Haven blends Brazilian tradition, American craft, and a commitment to sustainability, including their inspiring reforestation efforts in Brazil. And yes… we talk flavor. Smooth, complex, fresh-pressed sugarcane flavor. Whether you’re mixing a Caipirinha or sipping neat, this is a spirit with a mission and a story.

    Tune in for an episode packed with entrepreneurship, service, culture, and a whole lot of heart. Cheers to Episode 49 and to the official launch of 5th Haven Cachaça!

    Check out their website https://www.5thhaven.store/ to order your bottle of 5th Haven Cachaça

    Support the show

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    33 Min.
  • Episode 48 - From Marine Boots to Boardroom: Untangling your Leadership Path with Miguel Echols
    Dec 2 2025

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    In this engaging conversation, Miguel Echols, a US Marine Corps veteran, shares his journey from military service to becoming a leadership consultant and motivational speaker. He discusses his passion for leadership, the challenges of transitioning from military to civilian life, and his current operations in Thailand. Miguel emphasizes the importance of following one's passion, leveraging technology, and the value of networking and support systems in business. He also shares insights on personal development and the significance of mentorship in achieving success.

    Check out Miguel's book at https://www.lulu.com/shop/me-drip/from-big-bro-to-little-bro-sis/paperback/product-v8j752q.html?q=from+big+bro+to+little+bro+%26+sis&page=1&pageSize=4


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    25 Min.
  • Episode 47 - From Soldier to Sober: Joe Yurick's Journey of Transformation
    Nov 25 2025

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    In today’s episode we sit down with Joe Yurick The Founder of This Sober Vet Podcast, a U.S. combat veteran and small business owner, to discuss his incredible journey from military service to sobriety. Joe shares his insights on normalizing sobriety within the veteran community, highlighting the challenges he faced and the lessons he learned along the way.

    Main Content:

    1. Joe’s Military Background:
    Joe Yurick graduated high school in 2000 and enlisted in the Army, initially joining to support a friend. He underwent boot camp at Fort Sill and AIT at Fort Bliss, where he learned to operate the Patriot missile system. Joe shared that he was not a model student in high school, often seen as the class clown, yet he rose to the occasion during his training, graduating as an honor student. The turning point in his military career came shortly after 9/11 when he was deployed to Qatar, playing a crucial role in protecting U.S. interests during the early stages of the Iraq War.

    2. The Downward Spiral After Service:
    After leaving the military, Joe struggled with finding direction and purpose. His transition into civilian life was rocky, marked by heavy drinking and substance abuse. He confided that he didn’t realize he was an addict at the time, viewing his behavior as normal. Joe recounted nights spent drinking with friends and even getting into trouble with military authorities, illustrating the party culture that often surrounds young soldiers.

    3. The Wake-Up Call:
    Joe's relationship with his wife became strained due to his drinking habits. After a particularly reckless night, she confronted him about his alcohol abuse, leading to an ultimatum: stop drinking or risk losing his family. This moment served as Joe’s catalyst for change, prompting him to reassess his life and relationship with alcohol. He candidly shared that he agreed to stop drinking for six months, recognizing the need for a serious change.

    4. The Journey to Sobriety:
    Transitioning to sobriety was not easy for Joe, as he felt exposed and vulnerable without alcohol to numb his emotions. He emphasized the importance of support systems, relying on his wife, a therapist, and his faith to guide him through the challenges. Joe discovered healthier ways to cope with stress and celebrate achievements without resorting to alcohol. He found joy in simple pleasures, like treating himself to cookies instead of drinks, showcasing how small changes can lead to significant improvements in life.

    5. The Impact of Sobriety:
    Now three and a half years sober, Joe reflects on the positive changes in his life. His relationships with his wife and children have strengthened, his health has improved, and he has successfully managed his business without the haze of alcohol. Joe also highlighted the financial benefits of sobriety, noting how much money he saved by quitting drinking, which allowed him to make better decisions and investments for his future.

    Conclusion:
    Joe Yurick’s story is a powerful reminder of the challenges many veterans face during their transition to civilian life. Through resilience and determination, he has turned his struggles into a mission to help normalize sobriety among veterans.

    Check out This Sober Vet at: https://thissobervet.com/

    #VeteranStories #Sobriety #MentalHealth #AddictionRecovery #SoberVet #Transformation #Entrepreneurship #VeteranSupp

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    42 Min.
  • Episode 46 - Three Episodes, One Mission: Turning DogTags Into Ownership
    Nov 18 2025

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    In Episode 46 of DogTags to Ownership, Julie and Matt sit down for a rapid-fire recap of Episodes 43–45—three conversations packed with wisdom, grit, and real-world strategies for turning service into success. We revisit the game-changing insights from Waza Media, the powerful story behind the Trauma Brace App, and the practical lessons, tips, and entrepreneurial takeaways that every veteran business owner can use today.

    Julie and Matt also look ahead to what’s next for DogTags to Ownership, including the partnerships, sponsorships, and strategic vision that will shape 2026 and beyond. If you’re a veteran, military spouse, supporter, or aspiring entrepreneur, this episode connects the dots and sets the tone for the next chapter of our mission.

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    27 Min.