Dionne Ellison Builds an Eyewear Brand That Leads with Vision Titelbild

Dionne Ellison Builds an Eyewear Brand That Leads with Vision

Dionne Ellison Builds an Eyewear Brand That Leads with Vision

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 “I never really wanted to be in front of the camera with my brand because I wanted to be an eyewear brand, not a black -owned eyewear brand. I didn't want to be pigeonholed into something in people's mind.”In this episode of Startups in Stilettos, hosts Ingrid Zapata-Read and Carlyn Bushman sit down with Entreprenista League member Dionne Ellison, Founder and CEO of Vuliwear, an elevated eyewear brand redefining how we think about sunglasses. Inspired by macro photography of insect eyes, Dionne transformed hidden beauty in nature into bold, Italian-made, lens-driven designs that lead with both purpose and style. Dionne shares her deeply personal entrepreneurial journey—rooted in family creativity, influenced by years in corporate leadership, and shaped by her own cataract experience. Together, they explore what it takes to disrupt a saturated market, why Vuliwear leads with the lens instead of the frame, and how education, health, and fashion can coexist in one powerful brand. What we talked about:Macro Inspiration [4:17]Focus on the Lens [9:09]Blending it all Together [15:23]The Biggest Challenge [19:04]Why Invest in Good Glasses [26:40] Join hundreds of ambitious, purpose-driven founders at The PGA National Resort for a life-changing weekend of inspiration, motivation, and transformation for the 2026 Founders Weekend! Connect with Carlyn: ⁠⁠ @carlynbushmanconsulting⁠⁠ on Instagram ⁠⁠ Carlyn Bushman⁠⁠ on ⁠LinkedIn⁠ ⁠⁠⁠ Carlyn Bushman Consulting⁠ ⁠⁠ Connect with Ingrid: ⁠⁠ @itsingridsworld ⁠⁠on Instagram ⁠⁠ Ingrid Zapata-Read⁠⁠ on ⁠Linkedin⁠ ⁠⁠⁠Grow With Community⁠⁠⁠ Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | Spotify | iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
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