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Digital Horizons

Digital Horizons

Von: James Walker & Brian Hastings
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Welcome to Digital Horizons, where today's strategies meet tomorrow's innovations in the ever-evolving world of digital marketing.

Dive deep with industry trailblazers and thought leaders as we uncover what's driving success right now and forecast the trends that will shape the digital landscape in the years to come.

In each episode, we'll decode the tactics, tools, and techniques that are transforming the way businesses connect with their audience, ensuring that you stay ahead of the curve.

From social media shifts to the newest SEO advancements, e-commerce innovations to content marketing insights, Digital Horizons is your essential guide to the future of online marketing.

Join us on this journey, and let's shape the future of digital, together.

Subscribe now, and never let the digital future catch you by surprise.

© 2025 Digital Horizons
Marketing & Vertrieb Ökonomie
  • Building A Content Locker For Meta’s Andromeda Update
    Oct 19 2025

    We break down Meta’s Andromeda shift from manual targeting to creative-led delivery and share a practical framework for building a content locker that the algorithm can use to match the right message to the right person. We map ten content buckets to the buyer journey and explain how to plan, produce, and optimise within ad limits.

    • Andromeda’s move from targeting to content-led delivery
    • The ten content buckets and why they matter
    • How to plan a content locker across formats
    • Balancing quick wins with complex productions
    • Mapping ads to the messy path to purchase
    • Using UGC, testimonials, and confidence ads
    • When trend content fits the brand and when it doesn’t
    • Turning objections into high-performing creatives
    • Working around ad count limits and refreshing cadence
    • Next steps on optimisation and measurement

    Thanks for watching today. Really excited about these new Andromeda updates and hope that the information we're bringing is going to help you get better results with your Meta Ads campaigns.


    The Digital Horizons Podcast is hosted by:

    James Walker
    - Managing Director WHD
    Brian Hastings - Managing Director Nous

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    14 Min.
  • Why 95% of AI Projects Are Failing (and What’s Actually Working)
    Oct 16 2025

    The AI revolution isn't playing out as expected. While tech headlines herald the transformative potential of artificial intelligence for business, a surprising reality is emerging: 95% of enterprise-level AI implementations have failed to deliver financial returns within six months, according to recent MIT research.

    Meanwhile, small to medium enterprises are quietly succeeding where giants stumble. Between 30-40% of SMEs report achieving meaningful cost efficiencies from their AI investments. What explains this counterintuitive outcome? The answer lies in approach and execution. Large organizations typically pursue custom-built solutions requiring significant investment and organizational change, while smaller businesses leverage ready-made tools that solve specific problems immediately.

    The most successful implementations aren't replacing creative functions but optimizing repetitive tasks—automating finance operations, streamlining data entry, and reducing time spent on menial work. This pattern suggests today's AI is best suited for process optimization rather than completely replacing specialized human roles. We've seen this reality check play out at major companies like Commonwealth Bank, where an AI call center implementation initially backfired, increasing call volumes and necessitating the rehiring of human staff.

    Looking ahead, AI implementation is becoming increasingly accessible through platforms like N8N and Make.com, which create low-code environments where even non-technical users can build powerful automations. This democratization will likely accelerate adoption among smaller businesses that can quickly implement and iterate without massive investments. However, as businesses grow more dependent on these AI platforms, we should expect subscription costs to rise significantly—following the pattern of other essential business tools.

    What repetitive processes in your business could benefit from AI automation today? The opportunity is clear: start small, focus on specific pain points, and leverage existing solutions rather than reinventing the wheel.

    The Digital Horizons Podcast is hosted by:

    James Walker
    - Managing Director WHD
    Brian Hastings - Managing Director Nous

    Mehr anzeigen Weniger anzeigen
    7 Min.
  • AI Shopping: How GPT Changed My Buying Process Forever
    Sep 11 2025

    Remember when "Google it" was the automatic response to any purchasing decision? Those days might be numbered. We're witnessing a fundamental shift in consumer behavior that could reshape digital marketing forever.

    I recently bought a washing machine without using Google once—not for research, price comparison, or even finding the store. Instead, I turned to ChatGPT, which recommended models, found the best prices in Australia, and even searched for coupon codes. I completed the entire purchase journey without encountering a single Google ad or search result. This wasn't a conscious choice to avoid Google; it simply felt like the most efficient path.

    This pattern extends beyond personal purchases into business decisions too. When evaluating technologies like digital asset management platforms, AI provides comprehensive comparisons without the need to visit multiple websites or wade through marketing fluff and questionable reviews. The implications for advertisers are enormous—where will they place ads if consumers bypass traditional search engines? Will "Large Language Model Optimization" replace SEO as companies adapt to having their products recommended by AI systems? Could ChatGPT introduce its own advertising platform?

    As our behaviors continue evolving across platforms like Meta and TikTok (which some of us still regularly delete to reclaim our attention spans), the digital marketing landscape faces unprecedented disruption. The question isn't just how consumers will adapt to AI tools, but how advertising platforms will transform to reach us in this new paradigm. What do your AI-assisted purchasing journeys look like? We'd love to hear how your habits are changing too.

    The Digital Horizons Podcast is hosted by:

    James Walker
    - Managing Director WHD
    Brian Hastings - Managing Director Nous

    Mehr anzeigen Weniger anzeigen
    4 Min.
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