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Digital & Dirt

Digital & Dirt

Von: Lamar Advertising
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Über diesen Titel

Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.

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  • Melissa Gordon-Ring - Global President of Health, IPG Mediabrands

    Melissa Gordon-Ring - Global President of Health, IPG Mediabrands
    Nov 25 2025

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    In Episode 12 of the Digital and Dirt podcast, Ian sits down with Melissa Gordon-Ring, Global President of Health at IPG Mediabrands, to discuss the importance of trust and human connection within the evolving health landscape. Melissa shares her perspective on leadership and the future of health communications, offering insights from her professional and personal experiences.

    Podcast Breakdown

    00:00–05:51 Introduction, Personal Insights & Role of Family
    05:52–11:00 Career Journey & Passion for Healthcare
    11:01–18:59 Navigating Consumers & Understanding IPG Mediabrands
    19:00–23:24 Adapting to Change & Building Trust
    23:25–29:06 Simplifying Healthcare Communication & Innovation
    29:07–32:08 Embracing Change in Media & Health Tech
    32:09–End The Future of Health Tech & Empowering Teams
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    45 Min.
  • Paul Gartland - EVP and Northeast Regional Manager, Lamar Advertising

    Paul Gartland - EVP and Northeast Regional Manager, Lamar Advertising
    Nov 12 2025

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    In Episode 12 of this season’s Digital and Dirt podcast, Ian sits down with Paul Gartland, Executive Vice President and Northeast Regional Manager, to reflect on his remarkable 40-year career at Lamar. Paul discusses lessons learned and the values and innovations that have shaped his leadership style.

    Podcast Breakdown

    00:00 - 05:06 Introduction & Career Beginnings
    05:00 - 11:08 Growth & Leadership at Lamar
    11:08 - 20:26 Overcoming Challenges
    20:26 - 29:13 Evolving with Technology
    29:13 - 38:40 Culture & Integrity in Growth
    38:40 - 50:30 Relationships & Communication
    50:30 - 58:02 Reflections on the Future
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    58 Min.
  • Buster Scher - Founder, The Buster Agency

    Buster Scher - Founder, The Buster Agency
    Nov 5 2025

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    In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Buster Scher, founder of organic social media agency, The Buster Agency, to discuss building a personal brand, turning passion into business, and amplifying culture through collectibles, content, and social strategy.

    Podcast Breakdown

    00:00 – 01:31 Introduction: Hoops Nation, Collectibles & Background
    01:32 – 04:31 SpongeBob art & Investment Strategy
    04:32 – 08:40 Passion and Purpose in collecting
    08:41 – 13:27 Building Hoops Nation & NBA recognition
    13:28 – 18:47 Creator economy & Staying true to your niches
    18:48 – 23:31 Patience, Consistency & Long-Term Vision
    23:32 – 30:40 The Buster Agency & Brand Amplification
    30:41 – 53:01 Social Trends, AI, & Personal brand legacy

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    53 Min.
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