Seth McWhorter is the man behind some of the best new golf club logos, featuring work at The Tree Farm, Sweetens Cove, and Pinehurst Resort. He's also responsible for our Destination GOLF logos! In this interview with Josh Sens, he dives into what makes a great golf club logo, plus some of the challenges and processes in creating them. Seth dishes on what makes the icons of the industry stand out, and in some cases, says they break all the rules of graphic design. It's one of our most unique conversations yet, so enjoy!

The biggest financial, technological, and societal story of 2025 surrounded advancements in artificial intelligence. These AI engines require massive supporting infrastructure projects, and in several cases now, developers are hunting golf courses as sites for future AI data centers.

GOLF.com Executive Editor Alan Bastable has done extensive reporting on munis and public courses in Pennsylvania, California, and Virginia that are all at risk of getting paved over to fuel the future of AI. Alan and Josh Sens go deep on the factors that led to this reality, and how much of an issue it might really become.

You can read more of Alan's reporting here: https://golf.com/news/data-centers-coming-golf-courses/

Happy new year, golf travelers! In our final episode of 2025, Simon Holt and Josh Sens go into detail on each of the greatest courses in the world. From Scottish links to the California coast, and Australia's Sandbelt to Nebraska's Sand Hills, take a deep dive inside the experiences and architecture at the definitive best of the best golf courses on the planet. Both in the U.S. and abroad, there are a number of these world-famous courses that you can play with proper planning. Start here for your golf travel inspiration for 2026 and beyond. Enjoy!