Healthcare costs have doubled in the past decade, reaching a crushing $26,000 annually for families—with individual contributions now matching what the total premium used to be two decades ago. This financial reality is what gets Dr. Alex Sommers out of bed each morning.

Live from the American College of Lifestyle Medicine Conference in Orlando, we sit down with Dr. Sommers, a board-certified emergency physician who's now leading a healthcare revolution through direct primary care. His Wisconsin-based practice bypasses traditional insurance models to work directly with employers, creating what he calls a "value-based ecosystem" that integrates primary care, mental health services, and lifestyle medicine under one roof.

The results speak volumes: Dr. Sommers' approach is generating savings of $115-120 per member per month—nearly double the national average for direct primary care practices. By focusing on preventive care, measuring meaningful biomarkers, and addressing root causes rather than symptoms, his team is demonstrating that better healthcare doesn't have to mean higher costs.

We dive deep into the tension between our reactive "sick care" system and what actually works for preventing disease and optimizing health. Dr. Sommers shares his journey from healthcare executive to innovator, explaining how he's collaborating with the Health Rosetta community to redesign employer health plans from the ground up. As he puts it, "When you align personal stake, professional stake, and the finances for all stakeholders, you get better outcomes."

Whether you're an employer drowning in healthcare costs, a provider seeking more meaningful ways to practice, or simply someone concerned about the unsustainable trajectory of American healthcare, this conversation offers hopeful insights into what's possible when we're willing to reimagine the system. Connect with us to continue the conversation and discover how these principles might transform your approach to health and wellness.