Design with Empathy, Lead with Data: Era Ziroe on Embedding CX into Business Strategy
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What does it really take to make customer experience a growth driver, not just a buzzword?
In this episode, Greg's joined by Customer & Employee Experience Executive Era Ziroe. With a career rooted in empathy-driven leadership and business acumen, Era shares how she’s reshaping CX from the inside out—building cross-functional alignment, breaking silos, and proving that the right experience can drive real business results.
From launching design-led strategies in complex organizations to using data as a competitive advantage, Era explains why personalization, transparency, and internal trust are the new cornerstones of customer-centric transformation. You’ll hear stories of meaningful wins, hard-earned lessons, and what it takes to build loyalty across generations—one intentional decision at a time.
The Path Uncut is hosted by Greg Ng, CEO of Blazer, and is a production of Earfluence.
