What if the reason visibility feels exhausting isn’t because you’re doing it wrong, but because you’re doing it the wrong way for you?

In this episode, I’m unpacking why visibility is not one-size-fits-all and how copying someone else’s marketing strategy can quietly lead you straight into burnout. We talk about energetic alignment, introvert versus extrovert tendencies, and why consistency matters far more than perfection. I share personal stories from my own business journey, from networking seasons to intentional hibernation, and explain how visibility can be quiet, powerful, and deeply effective when it actually fits who you are.

Topics covered in this episode include:

• Why copying someone else’s visibility plan rarely works long-term
• How your energy type impacts how you should market your business
• The difference between loud visibility and quiet, powerful visibility

If you’ve ever felt pressure to “show up more” in ways that drain you, this episode will help you rethink visibility on your own terms.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

Book a Free Business Audit: https://bit.ly/OperationalAudit

Show notes available at:

https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Do you really have to dance on Instagram to grow a successful wedding business?

In this episode, I’m giving you full permission to step off the content hamster wheel and rethink what marketing actually means, especially if you’re a wedding pro who craves visibility without performing for the algorithm. I take you back to how I built my business before social media ruled everything and break down what actually moves the needle: being clear, consistent, memorable, and deeply connected. We talk about why virality isn’t the goal, how visibility can look quiet and strategic, and why you don’t need to show up everywhere to grow sustainably.

Topics Covered in this Episode:

• Why visibility has nothing to do with going viral
• The marketing mistake that quietly burns out most wedding pros
• How to become findable and memorable without daily posting

If you’re tired of forcing yourself into marketing tactics that don’t fit, this episode will help you build a plan that feels aligned, effective, and sustainable.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

Book a Free Business Audit: https://bit.ly/OperationalAudit

Show notes available at:

https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Most wedding pros believe the client journey wraps up when the event is over, but in this episode, I’m breaking down why that mindset is leaving referrals, trust, and long-term growth on the table. I walk you through the entire client journey—from the very first website click and inquiry email, all the way to post-wedding follow-ups, reviews, and referrals that can fuel your business for years. We talk about why client experience is the marketing you don’t have to pay for, and how intentional touchpoints can set you apart in an increasingly saturated market.

I also share real, behind-the-scenes examples from my years as a planner—what actually worked, what I systemized, and how small but thoughtful moments created massive loyalty. From pre-booking communication and onboarding to gifting, check-ins, and offboarding, this episode is about designing a client experience that builds confidence, eases stress, and keeps you top of mind long after the wedding is over. If you’ve ever wondered where the gaps might be in your process—or why past clients aren’t sending referrals—this conversation will help you see your business through a completely new lens.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

Book a Free Business Audit

Show notes available at:

https://jentaylorconsulting.com/design-your-wedding-business-podcast/