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Design Your Growth: Field Notes

Design Your Growth: Field Notes

Von: Design Your Growth
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 Why do certain businesses always seem to appear next to each other? Why does one location support the same type of business for decades—while another turns over every year? And why do some small businesses quietly survive, without ever drawg attention to how they do it? Most people pass by these patterns every day without noticing them. Design Your Growth is a catalog of field notes built around those exact observations. Each episode captures a single moment in the real world—something seen while traveling through towns, driving past plazas, or walking through local business districts. What stands out is documented as-is, without explanation or instruction. There are no interviews. No guests. No step-by-step strategies. Just observations. From clusters of similar businesses to unexpected location choices to long-standing storefronts that seem untouched by time, each field note isolates something that doesn’t quite make sense at first—but feels like it should. These episodes don’t try to tell you what to do. They simply show you what’s there. And once you start noticing, it becomes difficult to stop. New field notes are also available in visual form on YouTube and archived in writing on Substack. Because sometimes the most valuable insights aren’t taught. They’re observed.Copyright 2026 All rights reserved.
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  • When Location Becomes the Product

    When Location Becomes the Product
    Apr 10 2026

    In this field observation, we look at a lakefront business strip where multiple jet ski rental operators sit side by side.

    At first, it feels like direct competition in its most inefficient form. But once you examine the physical setup—the shared shoreline, limited parking, and extreme heat—the logic shifts.

    This episode breaks down how geography, not strategy, shapes business behavior.

    We explore:

    • Concentrated demand at a fixed natural asset

    • The role of parking in customer decision-making

    • Why proximity can outperform differentiation


    This is not a theory lesson.

    It’s a real-world observation from the ground.
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    3 Min.
  • Why Would a Business Open Two Locations in the Same Town?

    Why Would a Business Open Two Locations in the Same Town?
    Mar 25 2026

    I saw the same business twice.

    In two different parts of the same town.

    That observation raised a simple question.

    Why would a small business expand within the same market instead of going somewhere new?

    This Field Note was captured in Bullhead City, Arizona.

    Continue the Field Notes on Substack:
    https://open.substack.com/pub/designyourgrowth/p/field-note-1?r=7fhd5u&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
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    5 Min.
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