Design Studio Co-Founder Rob Hubbert On Leaving Corporate Life
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Rob shows us what it takes to transition out of the structure and stability of the familiar path and embark on something creative and entrepreneurial.
Raised in Kent in the south of England, Rob spent a decade working in partnerships for the Cannes Festival of Creativity before deciding to move away from the success and stability he’d built. Through a recalibration of his mindset, a reconnection to his values, and adopting a new approach to the process of evolving his career, Rob found his ideal next step as the founding partner of Super Okay, the creative design studio.
Outside of work Rob is a photographer, avid record collector, and occasional DJ.
In this episode, we talk about:
- Leaving something successful, stable, and structured that no longer feels meaningful
- Letting go of classic markers of career success like title, brand-name, and money
- How he navigates the rollercoaster of entrepreneurship.
- The power of vulnerability when building a business
- The mix of humility, humor, and curiosity that keeps you grounded
Rob is funny, vulnerable, and honest about the messy process of becoming yourself.
If you’re navigating change or craving more alignment, this episode is for you.
Timestamps:
00:00 – Intro
03:05 – Growing up in a creative household
04:03 – Early career: Cannes Lions & advertising
05:44 – Discovering creativity through business development
07:53 – Burnout, cycles, and the March 2020 pause
09:27 – Redefining success beyond money & titles
11:53 – Discovering personal and professional values
13:46 – The power of conversations & networking
15:18 – Breaking down old identities and rebuilding
16:10 – Personal work: alcohol, mental health & avoidance
18:46 – Acceptance, self-awareness & emotional regulation
20:26 – The roller coaster of self-growth
21:10 – Becoming an entrepreneur
22:24 – Separating self-worth from business success
24:30 – Fulfillment through people, clients & values
27:54 – Anxiety, fear & resilience in entrepreneurship
31:10 – Advice to his younger self
32:10 – Billboard message: “Know thyself”… or not
32:44 – “Make DJing cool again” hot take
34:14 – Closing reflections & gratitude
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