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Dental Flow Podcast

Dental Flow Podcast

Von: Benjamin Suggs
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Welcome to the Dental Flow Podcast, your go-to resource for mastering the art of dental marketing and optimizing the business side of dentistry. Join us as we explore proven strategies, innovative tools, and actionable tactics designed to help you achieve a state of flow in your dental practice. Whether you're seeking to attract more patients, enhance patient retention, or streamline your operations, our expert guests and insightful discussions will equip you with the knowledge and skills needed to thrive in today's competitive dental industry. Tune in and unlock the secrets to building a successful and fulfilling dental practice.

© 2026 Dental Flow Podcast Marketing & Vertrieb Ökonomie
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  • Dr. Michael Friedman on Clear Aligners, Patient Experience, and Leaving PPO Constraints Behind

    Dr. Michael Friedman on Clear Aligners, Patient Experience, and Leaving PPO Constraints Behind
    Sep 22 2026

    Benjamin Suggs interviews Dr. Michael Friedman, a Georgia dentist with more than 20 years of experience, about building a dental practice patients rave about. They discuss Dr. Friedman’s path into dentistry, how he purchased and grew an existing practice, and why he moved out of PPO networks to protect quality, time, and team culture.The episode also explores clear aligner treatment, including Invisalign and Candid, financing options, treatment timelines, and what patients should look for when choosing a provider.


    Key Topics

    • Dr. Friedman’s early exposure to dentistry through his grandfather
    • His decision to attend NYU Dental
    • Advice for dentists considering purchasing a practice
    • Evaluating practice finances, patient charts, and team culture
    • Why strong employees are central to practice growth
    • Creating a comfortable, efficient, and personal patient experience
    • How the practice delivers thorough yet gentle cleanings
    • The role of technology, digital scans, and patient monitoring
    • Why the practice transitioned from PPO participation to out-of-network care
    • How insurance reimbursement can affect time, materials, and quality
    • Comparing Invisalign and Candid clear aligners
    • How remote monitoring helps patients stay on track
    • Typical clear aligner treatment timelines
    • Financing options for aligner treatment
    • What patients should consider when choosing a clear aligner provider


    Timestamps

    • 00:00 Financing options for clear aligner treatment
    • 00:19 Dr. Friedman’s background and journey into dentistry
    • 02:02 Advice for buying an existing dental practice
    • 03:33 The importance of team culture and patient care
    • 04:50 Building a comfortable and efficient patient experience
    • 06:48 Delivering consistently excellent cleanings
    • 07:48 Technology, scheduling, and new-patient exams
    • 10:00 Moving from PPO participation to out-of-network care
    • 11:55 Avoiding quality compromises caused by insurance limitations
    • 14:01 Invisalign and Candid clear aligners
    • 15:22 How Candid’s remote monitoring works
    • 16:19 The role of the Candid monitoring app
    • 17:12 Closing thoughts on clear aligner technology


    Notable Quotes

    • “The team is the biggest thing that keeps us going.”
    • “We wanted to treat them without limitations, without rules from insurance.”
    • “They’re really almost identical systems, and they’re gonna get you to the same place in the end.”







    Your Dental Marketing Growth Partner: Human Expertise Meets AI Precision.


    We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

    • No long-term contracts.
    • Our clients average a 5X return on investment.
    • Personalized, non-corporate approach.
    • 5-star reviewed.
    • Incredibly easy to work with - your time commitment is minimal.

    Find us:

    Website: https://newpatientsflow.com

    Google: https://g.co/kgs/zqWTc5a

    Facebook: https://www.facebook.com/newpatientsflow

    Instagram: https://www.instagram.com/newpatientsflow/

    Linkedin: https://www.linkedin.com/company/newpatientsflow
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    16 Min.
  • 10 Things Patients Hate About Going to the Dentist — and How to Turn Them Into Practice Growth

    10 Things Patients Hate About Going to the Dentist — and How to Turn Them Into Practice Growth
    Aug 19 2026
    In this episode of the Dental Flow Podcast, Benjamin Suggs, owner of Flow New Patient Marketing, breaks down the 10 most common frustrations patients have about going to the dentist—and shows how dental practices can turn each one into a trust-building protocol and a powerful marketing message.Key TakeawaysPatients do not respond to generic marketing language like “caring team” or “advanced technology.”The strongest messaging comes from directly addressing what patients fear most.The episode introduces a framework called the Five Ps:Problem — identify the patient pain pointProtocol — create a process to solve itPromise — communicate the commitment clearlyProof — show evidence through reviews and patient storiesPromotion — market the promise in a compelling wayThe 10 Patient Pain Points Covered1. Fear of Pain: Patients worry about whether treatment will hurt or whether they’ll be fully numb before treatment begins.Protocol: A “numbness first” approach with stop signals, comfort checks, and confirmation before treatment.Marketing angle: “We don’t begin until you’re fully numb.”2. High Costs and Surprise Bills: People fear hidden charges, unclear estimates, and unexpected bills.Protocol: A “price clarity” process with itemized estimates, clear explanation of insurance, and approval before changing the bill.Marketing angle: “See the numbers before you choose your treatment.”3. Needles and Injections: Needle anxiety often starts before the syringe is even visible.Protocol: A “needle anxiety pathway” with pre-screening, hidden syringes, topical anesthetic, and coaching through the process.Marketing angle: “Tell us once. We change the entire visit.”4. Drills, Tools, Noises, and Sensory Discomfort: Patients dislike the sounds, smells, vibrations, and visual stress of dental tools.Protocol: A “quiet care kit” with headphones, music, lip balm, breaks, and reduced exposure to instruments.Marketing angle: “Choose your soundtrack, not the drill.”5. Fear of Bad News and Unnecessary Treatment: Patients worry they’ll be told they need expensive, urgent treatment they don’t understand.Protocol: An “evidence first” treatment plan with photos, scans, radiographs, and clear now/soon/watch categories.Marketing angle: “See what we see.”6. Loss of Control: Patients want to know what happens next and how to stop treatment if needed.Protocol: “Control first care” with stop signals, permission before new steps, time updates, and patient preference checks.Marketing angle: “Your hand goes up, everything stops.”7. Shame, Embarrassment, and Lectures: Many patients avoid care because they expect judgment about how long it’s been since their last visit.Protocol: A “judgment-free restart” with no accusatory language and no guilt-driven communication.Marketing angle: “No lectures. No guilt. Just a plan forward.”8. Dental Care Takes Too Much Time: Patients worry about multiple visits, unclear appointment lengths, and time lost from work or family.Protocol: A “time smart visit” with realistic timing, mobile paperwork, online scheduling, and fewer visits when possible.Marketing angle: “Know the time before you book.”9. Waiting Past the Appointment Time: Patients dislike being kept waiting without updates or compensation.Protocol: A “time respect pledge” with proactive texts, remote waiting, updated start times, and make-good options when delays happen.Marketing angle: “If we’re running late, you’ll know before you sit.”10. Poor Communication and Sales Pressure: Patients often leave confused, pressured, or unsure what to do next.Protocol: A “plain English visit brief” that explains findings, urgency, options, fees, recovery, and next steps.Marketing angle: “Leave with answers, not jargon.”The Bigger StrategyBenjamin wraps the episode by introducing a broader Patient Respect Promise built around:costs before carenumbness before treatmentstop means stopno lectures or judgmentdelay notifications before unnecessary waitingfewer visits whenever clinically possibleThe main idea: the most effective dental marketing is not generic—it is built from the real frustrations patients already have, and then backed by visible systems that solve them.Action Step for Dental PracticesReview your one-star and five-star reviews. Identify the biggest pain points patients mention, build protocols to solve them, and then communicate those solutions clearly on your website, in your content, and throughout the patient experience.Your Dental Marketing Growth Partner: Human Expertise Meets AI Precision.We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.No long-term ...
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    43 Min.
  • The Future of Orthodontics: Personalized, Conservative, and Modern with Dr. Martin Rabinovich

    The Future of Orthodontics: Personalized, Conservative, and Modern with Dr. Martin Rabinovich
    May 28 2026

    Summary


    In this episode, Dr. Martin Rabinovich shares his journey of starting a personalized orthodontic practice, emphasizing conservative treatment approaches, the importance of patient compliance, and the value of board certification. He discusses treatment options, practice management, and insights into adult orthodontics.


    sound bites


    "I like to keep it conservative and personalized."

    "Financing increases patient acceptance and confidence."

    "Lifestyle determines the best orthodontic option."

    Chapters


    00:00 Introduction to Dr. Martin Rabinovich

    02:25 Starting an Orthodontic Practice

    05:01 Patient-Centered Care Philosophy

    06:28 Financing Options in Orthodontics

    08:17 Diverse Treatment Options

    11:09 The Importance of Compliance

    13:38 Board Certification in Orthodontics

    15:07 Adult Orthodontics Trends

    17:51 Conclusion and Contact Information


    resources

    MHR Orthodontics - https://www.mhrortho.com

    American Board of Orthodontics - https://www.americanboardortho.com

    CareCredit - https://www.carecredit.com

    Cherry Financing - https://www.cherry.com



    Guest links

    Instagram - https://www.instagram.com/mhrortho
    Website - https://www.mhrortho.com
    Google - https://maps.app.goo.gl/iREjkNpKTWMzbF4E9







    Your Dental Marketing Growth Partner: Human Expertise Meets AI Precision.


    We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

    • No long-term contracts.
    • Our clients average a 5X return on investment.
    • Personalized, non-corporate approach.
    • 5-star reviewed.
    • Incredibly easy to work with - your time commitment is minimal.

    Find us:

    Website: https://newpatientsflow.com

    Google: https://g.co/kgs/zqWTc5a

    Facebook: https://www.facebook.com/newpatientsflow

    Instagram: https://www.instagram.com/newpatientsflow/

    Linkedin: https://www.linkedin.com/company/newpatientsflow
    Mehr anzeigen Weniger anzeigen
    25 Min.
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