There are several key decisions dental professionals face when choosing a marketing agency: deciding between long-term contracts versus month-to-month agreements, understanding the onboarding process, setting realistic expectations for SEO results, and evaluating the agency’s focus on measurable patient growth.

In this episode, Benjamin Suggs, host of the Dental Flow Podcast and owner of Flow New Patient Marketing, breaks down the pros and cons of long-term contract dental marketing agencies versus month-to-month agencies. He shares real-world examples of dentists stuck in contracts, discusses why some agencies require annual agreements, and explains why his agency chooses a month-to-month model to ensure accountability and faster results.

Benjamin also emphasizes the importance of transparency, measurable outcomes, and aligning agency incentives with the dental practice’s success. He provides practical insights for dentists on how to avoid being locked into contracts that may not serve their best interests.

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WHAT TO LISTEN FOR
0:34 Introduction to Month-to-Month vs. Long-Term Contracts
2:10 Case Study: Dentist Stuck in a Long-Term Contract
3:45 Advantages of Long-Term Contract Agencies
6:20 Why Month-to-Month Agencies Can Deliver Faster Results
8:51 Flow New Patient Marketing’s Month-to-Month Approach
10:15 Why Contracts Aren’t Always Necessary for Client Retention

RESOURCES/LINKS MENTIONED
Flow New Patient Marketing – Dental Marketing Services

CONNECT WITH US
Join the Dental Flow Podcast community to stay updated on innovative practice growth strategies, actionable insights, and expert advice for elevating your dental practice:

newpatientsflow.com

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

Summary

In this episode of the Dental Flow Podcast, host Benjamin Suggs shares six effective strategies for dental practices to grow without increasing marketing expenses. He emphasizes the importance of optimizing Google Business Profiles, expanding financing options for patients, answering common patient questions online, implementing online scheduling, consistently gathering Google reviews, and utilizing photos to enhance online presence. Each strategy is designed to improve patient engagement and increase practice revenue in 2026.

Takeaways

• You can grow your dental practice without spending more money.
• Google Business Profiles need regular activity to rank higher.
• Offering multiple financing options can increase treatment acceptance.
• Answering common patient questions boosts your online authority.
• Online scheduling allows patients to book appointments in real-time.
• Consistent Google reviews improve local search rankings.
• Photos of your team enhance your practice's online presence.
• Engaging with patients through social media is crucial.
• Don't let perfectionism hinder your marketing efforts.
• Implement these strategies consistently for best results.

Sound bites

• "Google loves it when people use their stuff."
• "Get consistent Google reviews every week."
• "Take more photos of your practice and team."

Chapters

00:00 Introduction to Growing Your Dental Practice

02:55 Maximizing Your Google Business Profile

05:41 Expanding Financing Options for Patients

08:32 Answering Patient Questions Online

11:14 Implementing Online Scheduling

14:12 The Importance of Google Reviews

17:07 Utilizing Photos to Enhance Online Presence

dental marketing, Google business profile, financing options, online scheduling, patient engagement, Google reviews, dental practice growth, SEO strategies, patient questions, dental photography

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisition.

Takeaways

• We stopped recommending mailers for our dentist clients.
• Mailer fatigue is a real issue.
• You need nine touches before they call.
• People are looking for the next deal.
• Mailers are low intent marketing.
• Digital marketing yields higher ROI.
• Track your ROI accurately.
• Don't stop mailers immediately, track first.
• High intent patients are more valuable.
• We see a declining ROI with mailers.

Chapters

00:00 The Shift from Mailers to Digital Marketing

03:03 Understanding Mailer Fatigue

06:46 The Declining Effectiveness of Mailers

10:53 High Intent vs. Low Intent Patients

13:18 Evaluating ROI on Marketing Strategies

We combine cutting-edge AI technology with over 14 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.

• No long-term contracts.
• Our clients average a 5X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.
• Incredibly easy to work with - your time commitment is minimal.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow