They say life begins at 40. But is that just a feel-good phrase… or does the data actually support it? In this episode of Demographics Decoded, we explore one of life’s most pivotal—but often misunderstood—stages: midlife. And this conversation isn’t just for those in their 40s or 50s. Whether you’re just starting out, in the thick of your career, or thinking about what’s next, understanding what happens in this phase of life can help you plan better, lead better, and live with more purpose. Why? Because midlife is often when things come to a head — financially, emotionally, and socially. It’s a time of transition, reflection, and, for many, reinvention. It’s when people start to prioritise meaning over milestones, and often finally have the tools and freedom to shape life on their own terms. So whether you’re approaching your 40s, already there, or watching friends or parents navigate it, this episode will help you better understand the demographics, psychology, and power of midlife — and how it shapes our lives and our society. Takeaways · Life satisfaction often follows a U-curve, dipping in midlife. · Midlife is a time for re-evaluation and self-discovery. · Millennials are experiencing midlife differently than previous generations. · Individuation involves confronting one's shadow self. · Financial pressures can delay the transition into the second half of life. · Divorce rates tend to spike during midlife. · Midlife can be a time of increased financial comfort. · The second stage of life is not strictly tied to age. · Self-reflection is crucial for personal growth in midlife. · Understanding demographic shifts can inform life planning. Chapters 00:00 Introduction to Midlife and Its Significance 02:56 The U-Curve of Happiness and Midlife Crisis 05:29 Millennials and the Shift in Life Stages 07:49 The Process of Individuation and Self-Discovery 10:41 Demographic Changes and Their Impact on Midlife 13:05 Divorce and Re-evaluation in Midlife 15:57 Financial Awareness and Planning in Midlife 18:37 Entering the Second Stage of Life 20:19 Conclusion and Reflection on Midlife Links and Resources: About Simon Kuestenmacher Simon Kuestenmacher is co-founder and Director – The Demographics Group Simon is a prolific media commentator on demographic and data matters and a columnist for The New Daily and The Australian newspapers. He ranks as one of the world’s Top 10 influencers in data visualisation. If you can’t get enough of the kind of data that explains how the world works, make sure to follow Simon on Linked In or X (formerly Twitter) or any of his other social channels. Click here for a media enquiry or if you would like to book Simon Kuestenmacher for a speaking engagement. His presentations and quirky observations are enjoyed by audiences from the financial services, property, government, education, technology, retail and professional services industries, among others. About Michael Yardney Michael Yardney- founder Metropole Property Strategists has been voted one of Australia’s 50 most influential Thought Leaders. While he is best known as a property expert, Michael is also Australia’s leading expert in the psychology of success and wealth creation. Michael is a #1 best selling author of 9 books and frequently challenges traditional finance advice with innovative ideas on property investment, personal finance and wealth creation. Follow Michael on Linked In or Instagram Are you interested in property investment - let the team at Metropole build you a Strategic Property Plan to help give you clarity, direction and wealth-producing results.
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