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Demand Gen Pod

Demand Gen Pod

Von: Nurturelabs
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 Welcome to The Demand Gen Pod, your go-to source for all things demand generation! If you're a marketer, business owner, or anyone interested in driving growth and revenue for your company, you've come to the right place. Hosted by industry experts and seasoned marketers, Demand Gen Pod takes you on an exhilarating journey through the world of demand generation. Each episode dives deep into exciting and actionable topics that will help you supercharge your marketing efforts and boost your bottom line.Nurturelabs LLC Management & Leadership Marketing & Vertrieb Ökonomie
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  • EP 32: 5 impactful ways to level up your email marketing designs

    EP 32: 5 impactful ways to level up your email marketing designs
    May 30 2024
    Today on the Demand Gen Pod, Meeting Title: EP 32: 5 impactful ways to level up your email marketing designs - Visual design is crucial for engagement and conversions - Mobile responsiveness is a must - Trends include brand consistency, personalization, and compliance - Tools like Canva and Adobe Spark help with design - Personalization and dynamic content enhance relevance - CTA placement is crucial for driving action - Interactive elements and dark mode can boost engagement - Best practices include avoiding deceptive subject lines and purchased email lists
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    17 Min.
  • EP 29: 3 keys for better email engagement in Gmail

    EP 29: 3 keys for better email engagement in Gmail
    May 9 2024

    Today on the Demand Gen Pod, El texto discute los factores clave para mejorar el compromiso en Gmail, centrándose en la relevancia, personalización y tiempo. Se explica cómo el algoritmo de Gmail filtra los correos electrónicos en pestañas según el comportamiento y señales de los usuarios. Se resalta la importancia de la optimización móvil, llamadas a la acción claras y contenido visualmente atractivo para aumentar la implicación. Además, integrar elementos interactivos como videos puede mejorar la participación del usuario. Probar los horarios y frecuencias de envío, segmentar los destinatarios según los niveles de compromiso y supervisar métricas como las tasas de apertura y de clics son estrategias recomendadas para campañas efectivas de marketing por correo electrónico cumpliendo con las leyes de spam.
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    21 Min.
  • EP 28: The false allure of B2B intent data

    EP 28: The false allure of B2B intent data
    May 3 2024

    Today on the Demand Gen Pod, we're delving into the intriguing topic of B2B intent data and unraveling the false allure that surrounds it. Join us as we navigate through the misconceptions and realities of leveraging intent data in marketing strategies. From understanding the promises versus the actual value of intent data to assessing its quality and accuracy, we'll explore the nuances that marketers need to consider. Get ready to discover how to effectively balance intent data with other signals, align it with your marketing goals, and address ethical and privacy concerns along the way. Tune in as we decode the complex landscape of B2B intent data and empower marketers to make informed decisions for optimal results. Stay tuned to the Demand Gen Pod for a thought-provoking discussion that challenges conventional perceptions and sheds light on the truth behind B2B intent data!
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    8 Min.
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