In this episode of The Courage to Fall, Tony and co-host Sally Shamieh sit down with Salim Zwein, an agricultural engineer, founder of Izra’a, and passionate advocate for sustainable farming in Lebanon.

From his childhood obsession with trees to building rooftop ecosystems and founding a 200,000-member farming community, Salim shares how grief, curiosity, and grit shaped his journey.

They explore the art of reading the land, why experimentation is a privilege, and how creating a pesticide-free jungle on a rooftop became the seed for something much bigger.

Salim opens up about the real challenges of scaling a grassroots agritech platform in Lebanon and the vision driving him. A world where farmers thrive, communities connect, and nature is seen as a partner, not a problem.

His story is one of quiet resilience, systems thinking, and finding purpose in the dirt. Literally.

Tony Feghali sits down with longtime friend and yogi Eugénie “Gino” Kadid Sayegh for an honest and spirited conversation about love in business. From Mandela’s humble strength to Elon Musk’s controversial drive, they unpack what it truly means to lead with heart or without it.

Drawing on Gino’s deep connection to energy, prayer, and people, they explore the role of ego, faith, forgiveness, and confidence in shaping the leaders we follow and admire. What makes someone worth following? And can success without love ever be enough?

From laughter to reflection, this episode is a reminder that the best leaders don’t just build companies, they lift people.

Tony Feghali sits down with creative technologist Ziad Nassar for a mind-expanding conversation on the future of brand building in the age of AI. From his early design experiments in Beirut to launching ProjectBloom, Ziad shares how he is pioneering a model where multi-agent AI systems co-create content, disrupt traditional workflows, and open new doors for underrepresented voices.

They explore how fashion, architecture, and digital design intersect with identity, the role of AI as a collaborator rather than a tool, and what it means to be radically inclusive in creative industries. Ziad unpacks the evolution of Agent Bloom, the risks of automation without soul, and why the future belongs to those who dare to reimagine the process rather than just the product.