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Decoding AI for Marketing

Decoding AI for Marketing

Von: Greg Stuart Rex Briggs
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 Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks. Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.2023 - MMA Global Marketing & Vertrieb Ökonomie
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  • Agentic AI Is Reinventing Marketing Personalization

    Agentic AI Is Reinventing Marketing Personalization
    Apr 7 2026

    Paul Meinshausen, CEO and co-founder of Aampe, sees a future where marketing is about learning, not targeting - where marketers, with the help of powerful AI agents, design interactions that help systems learn and improve continuously. Rather than sending the same message to millions of people, these agents can continuously experiment, learn from behavior, and adapt messaging and experiences to each individual. He explains the work Aampe currently does in personalization, the value it brings to their clients and eventual end user, and where he sees the space going next.

    For further reading:

    AI That Thinks Ahead (Triangle Business Journal): https://www.bizjournals.com/triangle/news/2026/01/09/ai-startup-aampe-personalized-customer-engagement.html

    Meet Aampe, the Company on a Mission to Make Every App Personal (Forbes): https://www.forbes.com/sites/davidprosser/2023/10/09/meet-aampe-the-company-on-a-mission-to-make-every-app-personal/

    Aampe aims to personalize app marketing with algorithms (TechCrunch): https://techcrunch.com/2023/10/11/aampe-aims-to-personalize-app-marketing-with-algorithms/

    Listen on your favorite podcast app: https://pod.link/1715735755
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    41 Min.
  • Pushing the Boundaries of Creativity with AI

    Pushing the Boundaries of Creativity with AI
    Mar 24 2026

    Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how AI-powered tools are changing marketing, the bottlenecks that the technology can break down, and just how far the technology has come in a short time. Umpherson also shares how brands can scale while maintaining consistency and integrity.

    For further reading:

    More about Jamie: https://www.linkedin.com/in/jamie-umpherson-03579710/

    More about Runway: https://runwayml.com/news

    Introducing Runway characters: https://runwayml.com/news/introducing-runway-characters

    General World Models: https://www.youtube.com/watch?v=tx3DgeqHO5s

    Listen on your favorite podcast app: https://pod.link/1715735755
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    42 Min.
  • GEO, Productivity, and the Rapid Pace of Marketing Tool Change

    GEO, Productivity, and the Rapid Pace of Marketing Tool Change
    Mar 10 2026

    Shegun Otulana, CEO of Copysmith.ai, says there’s a widening gap between marketing teams that use AI tools on the edge, and ones that have fully rebuilt their processes around AI. He explains how his company is focusing now on the shift to GEO, how he’s built and continues to build AI-powered products for specific client needs, and why share of voice, mentions, and citations are becoming the new metrics of visibility.

    For further reading:

    Copysmith.ai: https://www.copysmith.ai/

    Comeback Town: He built a billion dollar company in Birmingham and so can you: https://www.al.com/news/birmingham/2025/03/comeback-town-he-built-a-billion-dollar-company-in-birmingham-and-so-can-you.html

    From $250k Raised to $1.25B Exit w/ Shegun Otulana: https://bryce.medium.com/from-250k-raised-to-1-25b-exit-w-shegun-otulana-34e32912c603

    More about Shegun: https://www.linkedin.com/in/sheguno/

    Listen on your favorite podcast app: https://pod.link/1715735755
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    37 Min.
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