In this episode of the DataDriven podcast, we sit down with Sriraj Rajaram, Principal Product Manager at Reltio, to explore how a Customer 360 platform is transforming the life sciences industry. From sales reps and marketing managers to medical science liaisons and clinical trial leaders, every team in a pharmaceutical or medtech organization faces the same challenge: fragmented data. Sriraj explains how Customer 360 breaks down silos and unifies information across commercial, clinical, R&D, and patient support functions to create a real-time, holistic view of every key stakeholder—whether it’s a healthcare provider, clinical investigator, or patient.

We dive into the must-have capabilities of an enterprise-grade Customer 360 solution, including unified profiles, relationship mapping, interaction history, and consent management. We also discuss the importance of incorporating unstructured data—like call notes and emails—into the picture, and how AI is unlocking predictive insights from this rich, previously untapped information.

Whether you're in pharma, medtech, or health data strategy, this episode offers an inside look at how Customer 360 is enabling more targeted engagement, faster clinical trials, and smarter decision-making across the board.

In this episode of DataDriven, Venki Subramanian, SVP of Product Management at Reltio, sat down with Ramon Chen, Chief Product Officer of Acceldata, to discuss the critical roles of data observability, unification, and management in enhancing operational efficiency and reliability. They explore common challenges in managing complex data environments and highlight how combining observability with robust data management can drive superior outcomes for organizations. They also touch on future trends, including the growing importance of AI and machine learning in data unification and management. The episode previews DataDriven 2024, the leading industry conference for those solving the biggest data challenges in today's enterprise landscape.

In this episode of DataDriven Podcast, we sit down with Abhi Visuvasam, Head of Enterprise Architecture, Data Management & Analytics Reltio, to discuss how Reltio deployed and uses its own platform to power its business. Known internally as ”Reltio on Reltio” the platform Discover how Reltio’s employees leverage the power of connected data to drive innovation and improve customer experiences.

Abhi shares the strategic vision behind this deployment, which includes building a comprehensive Customer 360 view by integrating data from various sources such as Salesforce, Marketo, Gainsight CS, Zendesk, , and Aha! The discussion also explores Reltio's expansion into additional domains like Partner 360, Employee 360, Contact 360, and Product 360.

Learn how Reltio is becoming a truly data-driven organization by establishing an Enterprise Data Warehouse (EDW) and implementing an Analytics and Visualization Platform. We cover the company's aspirations to harness AI/ML capabilities to gain deep insights across data silos, accelerate growth, reduce costs, and enhance customer experiences.

We also touch upon Reltio's initiatives in business process automation, driving cross-functional integration to streamline operations and improve customer satisfaction. Additionally, we discuss the critical role of data governance in ensuring data quality, usability, integrity, and security across the organization.

Join us as we explore Reltio's inspiring journey to becoming an intelligent, data-driven organization, and discover valuable insights that can help your own company unlock the full potential of connected data.