🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0rNf_N0

For this episode, we’re joined by a Meta Creative Strategist working directly with some of the most disruptive brands on the platform. This is someone inside the system, helping fast-scaling brands rethink how they approach creative, performance, and growth.

We unpack how the algorithm actually works in 2026 and why so many brands are still optimising for an outdated version of Meta. From the shift away from interrupting attention toward earning it, to Andromeda acting like a “super intelligent librarian” that reads the entire book rather than judging the cover, this conversation reframes how creative is interpreted at scale.

We dive into why small iterative tweaks stop unlocking growth, how creative diversity fuels learning, and what really separates the top 1% of brands from everyone else. We also explore the real role of partnership ads, why identity changes how the algorithm understands your message, and where brands are over-relying on AI instead of strengthening creative judgment.

If you run Meta ads, lead a DTC brand, or oversee creative strategy, this episode will likely challenge a few assumptions you didn’t realise you were making.

You can download our 2026 Partnership Ads Guide here: https://eu1.hubs.ly/H0rNfZb0

Read our Meta campaign study here: https://www.campaignlive.co.uk/article/creative-customers/1942172

This episode is sponsored by Foreplay. Start your free trial here: https://tinyurl.com/msm5ak8c

Follow Maxime: https://www.linkedin.com/in/maxime-menant/
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🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0rw0Jc0

From the team behind Soar With Us and Hambi Media: http://www.soarwithus.co/

In this episode, we break down Meta’s latest algorithm updates — including UTIs and the next phase of Andromeda and what they actually mean for reach, creative strategy, and performance.

We explore why Meta is moving away from engagement-led optimisation toward interest alignment, how organic content is increasingly training paid delivery, and why generic, broad hooks are losing effectiveness. The conversation digs into creative diversity, persona depth, and how brands should rethink both organic and paid as part of the same system.

We also share how we’re experimenting with Claude Skills, Co-worker, and Claude Code inside our creative strategy team, moving from prompt engineering to codified inputs, context-driven workflows, and structured delegation.

This is a practical, operator-level discussion on how platforms are changing, how strategy needs to evolve, and where AI genuinely creates leverage without the hype.

Read Olly's Meta GEM article here: https://x.com/oliverwhudson/status/2016142894504047008

You can download Olly's Partnership ads guide here: https://eu1.hubs.ly/H0rw5St0

Follow Olly: https://linktr.ee/ollyhudson
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In this episode, we break down what’s actually driving Meta performance right now and why the brands scaling in 2026 aren’t chasing more creative, but building smarter systems around personas and AI.

We go deep into how top-performing accounts are reusing existing assets, structuring creative by persona, and using AI to unlock speed, diversity, and incremental reach... without burning teams out or inflating creative costs.

We also cover what’s next for high-production creative, why emotional authenticity still beats AI in key moments, and how founders and teams should be thinking about context, not prompts, as AI becomes embedded in everyday work.

If you’re a founder, head of growth, or creative leader trying to scale Meta in a world where targeting is gone and AI is everywhere, this episode will reset how you think about creative strategy.

Deep research AI guide here: https://kylepoyar.substack.com/p/deep-research-for-gtm?r=10j51v&utm_medium=ios&triedRedirect=true

From the team behind Soar With Us and Hambi Media: http://www.soarwithus.co/

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0rls0q0

00:00 Intro
01:15 Creative formats we're using right now
11:20 Next evolution of AI generated content
15:30 Creative testing strategy (ABO vs. CBO vs. ASC)
17:40 Criteria for deeming a scalable ad
19:40 ASC by persona scaling campaigns
22:40 The "Bidcap Graveyard" hack
24:20 Exclusions in ad setup
25:50 Intentional persona mapping
30:50 Post-purchase surveys for purchase triggers
34:10 AI-powered customer interviews
35:20 Do not turn off winning ads
36:50 Importance of AI experimentation
39:00 Claude Skills and Co-worker
42:15 Context engineering over prompt engineering
44:20 Building a Claude Skill for script writing
51:45 The rise of vibe coding

Follow Olly: https://linktr.ee/ollyhudson
Follow Joe: https://linktr.ee/joe_marston
Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi
Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/
Follow D2C Diaries: https://www.tiktok.com/@d2c.diaries / https://www.instagram.com/d2c_diaries/